Tag: #gambling

Secrets of Converting Gambling Creatives

Posted on by Рома

The gambling industry can be incredibly profitable, especially when you use advanced advertising networks like ADxAD. This platform offers a variety of advertising formats perfect for promoting casinos: banners, native ads, popunders, pushes, Member Area, and Tablinks. Here’s how to design effective creatives to maximize your profits.

Successful Approaches and Creatives in Gambling

Based on our partners’ results, these approaches are proving to be effective in 2024:

  • Emotional Appeal. Vivid emotions inspire confidence and make people believe they can win big. The best format for this is short videos showing a winning combination on most of the screen and a person in the lower corner who can’t contain their joy. It’s crucial that the video synchronizes the winning moment with the person’s reaction to create a believable and emotional effect.
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  • Success Stories. Creatives featuring expensive cars, money, and a luxurious lifestyle attract users’ attention. Texts like “I earned $100,000 in this app” make viewers imagine themselves as successful players, motivating them to download the app.
  • News Report. Creatives styled as news releases appear more credible. Reports of someone winning a large sum are perceived as real events. To create these, use TV news clips, overlay sound, and add text. This approach adds a sense of relevance and truthfulness.
  • Slots Visuals. Visuals of roulette, cards, slot machines, and other casino elements work well in gambling ads. Users associate these images with the chance of winning, making them an essential part of successful creatives.
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Most Effective Creatives for Push Notifications and Popunders

Push notifications and popunder ads are highly converting formats, particularly for gambling promotions. ADxAD offers several options for these formats that work well in low-competition and cost-effective Tier 2 and Tier 3 GEOs. Here are some of the most successful approaches:

  • Jackpots. Creatives featuring an image of a jackpot along with the winning amount tend to attract a lot of users. These types of ads can achieve a CTR of up to 30%, depending on the geo and offer. Seeing large amounts can trigger excitement and the desire to try their luck.
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  • Large Welcome Bonus. The bigger the welcome bonus, the better the conversion. Focusing on generous bonuses usually yields excellent results. For instance, a promotion offering 100 free spins and $40 can attract a lot of traffic and maintain a steady flow of users.
  • Free Spins. Offering free spins upon registration is a tried-and-true method for attracting users. You can enhance this by including a free spin directly on the landing page. Ideally, this spin should be a winning one, giving users a bonus that they can claim by registering and making their first deposit. 
  • Promise of Big Wins. Utilize interactivity on your landing page to showcase big wins, prize draws, and special features. A “carousel” format can effectively highlight these aspects, creating excitement and encouraging users to take action.
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Useful Tips for Gambling Creatives

To ensure your gambling creatives are as profitable as possible, keep these recommendations in mind:

  • Logo and Icon. Include the casino’s logo or the app’s icon in your creatives. This helps users recognize the brand and builds trust, as they’ll be familiar with the icon when they see it on their smartphones.
  • Creative Format. Opt for square creatives to maximize screen space and increase visibility. This format helps your ad stand out more effectively.
  • Emotional Appeal. For video creatives, add elements that evoke emotion, such as “lucky streamer” moments and push notifications about winnings and account deposits. 
  • Localization. Use the native language of the target GEO. Tools like DeepL can help make translations more natural and free of grammatical errors, which is crucial for building trust.
  • Currency. Display the currency used in the GEO, whether it’s the local currency, dollars, or euros. Make sure to clarify this point before driving traffic to unfamiliar GEOs.
  • Bright Colors. Design creatives with bright, rich shades, carefully selecting colors. Use several contrasting colors optimally to avoid causing user rejection.
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  • Capture Attention Immediately. You have 2-3 seconds to grab the client’s attention. Show the most attractive offer in the first frame. For example, if the casino offers a +500% deposit bonus, make sure it’s visible right away.
  • Preview. A compelling preview is essential for video creatives. It should be bright and intriguing to capture the audience’s interest within the first 3 seconds.

Run several tests to determine which creative works best. ADxAD allows you to try different ad formats and provides deep analytics in real-time, enabling you to optimize your campaigns promptly.

Conclusion

A creative is just the tip of the funnel that users go through. It must align with all stages of the campaign. Study your target audience, analyze successful creatives using spy tools, hone your technical skills, and test extensively. This approach will help you find the optimal combination to boost your income. ADxAD supports you in promoting gambling advertising campaigns, ensuring high conversion rates and a stable traffic flow.

ROI 140.95%: a hot figure from Portugal

Posted on by Рома

The Joker8 offer shows that the summer in Portugal was really hot: ROI reached 140%! And this is not a coincidence. We have carefully studied geo and target audience to give you the exact recipe for success. So, keep an eye out, because the One Partners team will reveal all the secrets of success right now. 

Summary:

  • Offer: Joker8 | Android / IOS 
  • Geo: Portugal
  • Platform: Facebook apps
  • Test period: 01.06-20.06.2024
  • Expenses: $7820,35
  • Income: $18842,96
  • Profit: $11022,61
  • ROI: 140,95%

Act now: the One Partners team is always ready to help you launch your ad campaign!

Case statistics:

Статистика OneParners

Choice of geo:

Portugal is a country on the Iberian Peninsula in southwestern Europe with a population of approximately 10.03 million people. The official language is Portuguese and the currency is the euro. 

The country’s largest city, Lisbon, is the capital and a major economic, cultural and political centre. Other large and important cities include Porto, Braga, Vila Nova de Gaia, and others.

Gambling in the country is legal and consistently regulated by the Serviço de Regulação e Inspeção de Jogos (SRIJ). Thus, the legalisation and popularity of gambling among the population creates favourable conditions for attracting traffic in this industry. Despite the high taxes on bets (up to 44%), the Portuguese gambling habit can be envied: the country’s entertainment industry is booming.

Traffic source:

A significant number of Portuguese people use the Internet: this figure reaches 84.5%. Social media is an integral part of Portuguese life, as is gambling. Facebook is the undisputed leader here with 71% of the population using it. Other social networks are not as popular: even Instagram is almost 60% behind. 

So, the choice is obvious: the only way to attract the most interested people in Portugal is through Facebook.

Creative selection process:

The most effective creative is the one that captures the eye and evokes emotions. Vivid images or short videos that instantly grab attention are ideal for engaging social media users who are not used to staying on one piece of content for a long time. It is also worth choosing creative that will make the audience a participant in the process, for example, free spins animation.

We recommend using Portuguese in your creative, as it is the official and most widely spoken language in the target country, which will ensure that every user understands it.

An example of a creative: 

How did we set up the advertising campaigns?

The campaign was launched using the WWA app. After collecting data and careful analysis, we decided to focus on the following target audience: men aged 25+. Facebook with Android version 12 was used as a placement.

Please note that this offer works not only for Portugal, but also for other geos.

– Paid target: FTD

– Geo: GR, ES, IE, IT, PT.

– Minimum deposit: 10 EUR

– Baseline: 10 EUR

– Prohibited:

– Motivated traffic;

– Setting the amount of the minimum deposit in creatives;

– Multi-accounts, fraud, chargebacks.

Conclusions:

Legalised gambling and the Portuguese love for it make this a tasty morsel, and the popularity of Facebook allows you to choose your sorts without thinking twice. A good example is our case with an ROI of 140.95%. So, next time, we advise you to consider Portugal for a potential offer.

Make your dream launch together with One Partners to achieve the same great result!

Get ready to get hot – a Spanish case with an ROI of 91.82%

Posted on by admin

For many Spaniards, gambling on mobile devices has become not only entertainment but also a way to earn money. The popularity of such games due to their ease of use, colourful design, variety of activities and the ability to participate in full-fledged tournaments with other people. Therefore, the One Partners team decided to test the strength of this geo with the Malina Casino offer. How was it? Read in the case)

Summary:

  • Offer: Malina Casino | Android / IOS;
  • Geo: Spain;
  • Platform: Facebook apps;
  • Test period: 15.05-15.06.2024;
  • Expenses: $5271,88;
  • Income: $10112,76;
  • Profit: $4840,88;
  • ROI: 91,82%.

Can’t wait to get a hot Spanish offer? Write to One Partners managers now!

Case statistics:

Статистика

Choice of geo:

Spain caught the attention of One Partners experts due to the significant interest of locals in online gambling and betting. The country is also a key member of the European Union and attracts millions of tourists.

Mobile gambling has won the hearts of players in Spain, attracting more and more users who want to try their luck and make money sitting on the sofa. The widespread use of smartphones allows Spaniards to gamble anytime and anywhere. Mobile apps offer a variety of games, from casino classics such as poker and roulette to modern slots and lotteries.

Regulated legislation provides a safe environment for players, increasing trust in online platforms. Spain is a country with a constantly growing economy and high tourism revenues. It was a great place to launch an advertising campaign and attract Malina Casino.

You can find out more about searing Spain from the One Partners managers!

Traffic source: 

As the number of internet users in Spain has reached more than 85%, it can be concluded that a lot of Spaniards are on various social networks. For example, the most popular of all are Facebook, which covers 89.4% of the audience, Instagram – 4.5% and Twitter – 2.92%. The source of traffic for the ad campaign in Spain was Facebook. The use of this platform made it possible to maximise efficiency by reaching a larger number of the target audience.

Creative selection process:

Based on a detailed analysis of the Spanish market and target audience, we developed several concept creatives aimed at men aged 25 and over. 

We mainly used people’s live reactions to winning big sums. This way we showed what feelings our leads would be overcome by if they register and play the game.

Example of the creative:

Sign up and One Partners managers will help you with creatives!

How did we set up our ad campaigns?

When launching ad campaigns for Spain, the One Partners team decided to use the apps of our partners WWA. The main platform was Facebook for the Android 12+ version. The target audience was men aged 25 and over.

Basic parameters of the ad campaign:

  • Paid Target: FTD;
  • Payout: 100 EUR;
  • Minimum deposit: 10 EUR.

Restrictions:

  • It is forbidden to specify the amount of minimum deposit in creatives;
  • Multi-accounts, fraud, chargebacks;
  • Capital overflow;
  • Misleading, motive and use of famous persons in creatives;
  • Changing the source of traffic without consent;
  • Targeting individuals under the age of 25;
  • Using media personalities, athletes, politicians, singers, bloggers, etc.

Conclusions:

The launch of an ad campaign in Spain was able to show quite pleasing results for the team. After a month of launch, the ROI reached 91.82%. These successful indicators once again prove the correctness of the chosen strategy of the One Partners team.