Today’s case — in Modern Greek style. One Partners went all in on the Twin offer — and hit an ROI of 80.75%, with a net profit of $2 260,7. How did it happen? Keep scrolling!
Summary:
- Offer: Twin | Android / IOS;
- Geo: Greece;
- Platform: Facebook apps;
- Test period: 19.04.2025 – 01.05.2025;
- Expenses: $2 799,30;
- Income: $5 060,00;
- Profit: $2 260,70;
- ROI: 80.75%.
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Case statistics:
Choice of geo:
Greece is an island nation in the southern Balkans with a population of about 10 million people. The official language is (new) Greek, and the national currency is the euro. The capital and largest city is Athens. The majority of the population are ethnic Greeks (about 90%), with an Albanian minority (about 5%). Greek is the dominant language, but about a third of the population also speaks English at a conversational level.
Income levels in the country are modest compared to the EU as a whole, and the economy is heavily dependent on tourism, which is seasonal. Greece has been facing economic difficulties for a long time, so it can be classified as a Tier-2 country, despite being a member of the EU. The Internet penetration rate reaches 86.89%, which means that about 8.7 million people use the Internet for various purposes.
Gambling has a long history in Greece (we are virtually in Greece, after all). The oldest official casino here is the Club Hotel Casino Loutraki, which opened in the 1960s and was one of the first legalised casinos not only in Greece but also in Europe. Taking into account the Casino Loutraki and the mental characteristics of the audience, Greece is a favourable country for the launch of gambling platforms.
Other niches:
In Greece, there are still good nutra-offers in the areas of weight loss, joints, hearing, prostate and genitourinary systems. The conversion rate can reach 40-52%. Facebook is the most effective here) Greeks prefer stories with real-life experience, the blog format, an emphasis on naturalness and quick, ‘easy’ results. In this regard, the Greeks are almost like the Spaniards with their own siesta.
The Greek audience is generally slow, frugal, and has a strong focus on family values. They don’t like complicated solutions and value comfort, so creatives need to demonstrate obvious benefits and simplicity and put pressure on the ‘off-the-cuff’ purchase. Given the hot climate and unhealthy diet full of fatty foods, the topic of appearance and health is a top one and always in trend. You can also experiment with crypto and debit cards.
Traffic source:
We talked about the level of Internet penetration, but not about Facebook in detail. We are correcting this: Facebook is used by 7,299,200 Internet users here (data for June 2024), which is 66.9% of the total population. A small majority of these people are women – 50.5%. The largest group of users (1,633,400) were people aged 25 to 34, and we took advantage of this.
Choice of creative:
The creo language is Greek, as it is spoken by the vast majority of the population. They access the Internet from both smartphones and desktop devices. Video-creo, like static, provides a nice envelope, but the desktop internet is still faster than mobile. This is from us, who have been pouring out of our own design.
Our advice is to use the theme of the gods of Olympus, it will work here as a cultural + narrative of mentality, but don’t go overboard. Religiously, Greeks are Christians, so there should be no problems with the de-identification approach: we are not working with Muslims. In general, there are no significant restrictions on the spill, but there is a nuance…
One Feedback:
A typical lunch break here lasts from about 12:00 to 14:00 (or even 15:00), meaning that employees have about two hours to eat and relax in general. Readerʼs Digest writes that this extended lunch period is a cultural practice, where lunch is considered an important meal and may include a nap in the afternoon (weʼre jealous here). In general, the Greeks are very slow, so don’t hesitate to motivate them to act with time-limited perks and offers.
Example:
How did you set up the advertising campaigns?
We used Facebook for placement, and our own apps. We targeted men over 25 years old and with an Android operating system of at least 12.
Main parameters of the ad campaign:
- Paid target: FTD.
- Minimum deposit: 10 EUR.
- Cap: 30 FTDs.
- KPI: active traffic.
Not paid:
- Motivated traffic;
- Specifying the minimum deposit amount in creatives;
- Multi-accounts, fraud, chargebacks.
Conclusions:
Greece is not only about the gods of Olympus in your creos, but also about successful straits. Especially if you have a reliable partner like One Partners behind the straits. Even the slow-moving Greeks can be persuaded to play regs and deps if you choose a successful creo and an approach that works. Well, that’s what I needed to prove)
