Tag: #gambling

TikTok and Gambling in 2026: How to Adapt to New Filters

Posted on by Рома

TikTok’s modern algorithms have learned to instantly recognize standard advertising videos. Old methods of driving massive traffic have stopped working. Webmasters have to become true magicians to create truly great content. Now, those who can portray gambling as part of everyday life rise to the top, so that the algorithms don’t distinguish such videos from everyday posts. Account reputation and content quality have become more important than bet size.

A meticulous approach to theory

Direct advertising of slots in 2026 instantly leads to account suspension. TikTok’s neural networks are trained to recognize casino interfaces and typical winning sounds, even if the video has been heavily edited. There’s only one way out: stop selling the game and start explaining it.

Instead of a video showing a big win, the publisher releases a video explaining how slot machine math works. Content discussing return-to-player (RTP) percentages, volatility, or verifying a casino’s license is considered useful educational content by the algorithms. Such content is perceived by the system as valuable and receives greater reach. In addition, it builds a higher-quality audience. You can read more about the changes in moderation in this article.

Storytelling in affiliate marketing

In 2026, the “Deposit” button only causes irritation among users and gets blocked by moderators. People come to TikTok for emotions and other people’s stories, not for promises of easy money. That’s why aggressive creativity has been replaced by storytelling.

Today’s winning formula looks like a regular lifestyle vlog: “How I spent the evening waiting for my flight” or “My way to de-stress after work.” These videos contain no shouting or flashy numbers. There’s a person, their phone, and a calm account of the process. When gaming is presented as a form of leisure rather than a get-rich-quick scheme, moderators don’t see it as deception or a promise of profit. The creator sells an atmosphere, not an offer—and that’s exactly what allows these videos to rack up millions of views.

We recommend reading the article “TikTok 2026: What Influences Reach and How to Get into the For You Page”

UGC Features

If a video looks like an ad, it dies within 10 minutes of being uploaded. In 2026, TikTok’s neural networks flag professional editing and studio lighting as a threat. That’s exactly why content from ordinary people has become the only way to turn a profit.

We recommend reading the article “Fake Gambling in Affiliate Marketing”

A video shot on an old iPhone with shaky hands, in a dimly lit room, and full of genuine emotion appears in recommendations 10 times more often than a polished designer video. The algorithm considers this natural user behavior. When a person simply shares their evening or their emotions from a game, the system doesn’t see an attempt to sell something. In 2026, webmasters no longer buy creativity from designers: they hire real people who record reviews of their lives. It’s cheaper, more natural, and safer for accounts.

A Surprise from Google Ads

Google has prepared a major surprise for gambling teams. Starting March 23, 2026, new certification rules for gambling will take effect. The main change: the introduction of the concept of “healthy policy reputation.”

Now Google grants permission for gambling ads by evaluating the account’s past history.

Whereas previously it was possible to create a new account and immediately apply for certification, the system now checks the entire history of the managing account (MCC). If there are traces of banned accounts or revoked certifications for sub-accounts, the entire MCC is blacklisted. It becomes impossible to obtain a new certificate, and existing ones may be revoked “by association.”

Google states explicitly: “We look at the total number of violations within your manager.” If a team is accustomed to operating on a massive scale and using unethical methods, its infrastructure will collapse starting March 23.

Such changes require a complete overhaul of the infrastructure. More details on the impact of moderation on the market are discussed here: https://affcommunity.org/en/how-affiliate-marketing-changed-after-google-and-meta-tightened-their-moderation-in-2026/ 

Results of the Update

The main consequence of the March update is the end of the “disposable accounts” approach. Previously, it was possible to lose accounts in batches and open new ones within a single master account. Now Google is introducing collective liability.

The master account transforms from a convenient folder into an asset with its own reputation. A single inexperienced specialist on the team who makes a mistake with creativity and gets several certificate blocks can nullify the work of the entire agency. If an MCC has a bad reputation, Google simply blocks access to gambling traffic. Because of this, account farming and running the account to warm it up become much more expensive, and entering the niche for newcomers is practically impossible.

Checklist for changes

To prevent the infrastructure from collapsing, the approach to running traffic needs to change:

  1. Strict isolation. You cannot mix “dirty” tests of new ad groups with a stable traffic flow in a single MCC. Separate, unrelated management accounts are required for experiments.
  2. Forget about subdomains. Google has stated: sites on website builders and third-party hosting (e.g., casino.mysite.com) will no longer pass certification. You need to purchase clean second-level domains and verify ownership.
  3. Monitoring certificate revocations. Keep track of the percentage of revoked certificates within the network. As soon as it starts to rise, immediately suspend operations on that MCC until it receives a permanent black mark.
  4. Quality is more important than quantity. In 2026, it’s more profitable to launch 5 perfectly clean accounts with a good history than 50 “gray” profiles that will get banned within an hour and ruin the reputation of the entire structure.

Even with perfect content and a clean reputation, you can’t operate blindly. Webmasters are advised to maintain a separate spreadsheet or dashboard tracking each account: creation date, traffic sources, bounce rate, and link lifespan. This allows you to notice in time that a particular account has started to “limp” and disable it before it ruins the statistics of the entire MCC. Without such analytics, the team risks losing dozens of accounts in a single week without even understanding what the cause was.

Brief Conclusion

By 2026, affiliate marketing in the gambling sector will no longer be a quick way to make money. TikTok and Google want to see only high-quality market players.

Those who learn to create authentic content featuring real people, tell compelling stories, and maintain the health of their ad accounts will reap the greatest profits. Spring 2026 will act as a filter, leaving only professional teams with a clean reputation in the market. Those who master these rules now will take all the traffic away from those who continue to operate the old-fashioned way.

What to do if an iGaming website loses Google’s trust

Posted on by Рома

Working in the iGaming industry in 2026 is like playing a game with a giant who constantly changes the rules. That giant is Google. Its algorithms are updated at lightning speed, and websites that were at the top of the rankings just a short time ago can disappear from search results without a trace. In such an environment, the key skill for a specialist is not just speed, but the ability to recognize the subtle signals of their project that warn of impending problems several weeks in advance.

In professional circles, there is a widespread opinion about seven key signs. These signs indicate that the search engine has lost trust in the resource. The presence of even three of them is considered a serious cause for concern.

How to determine that a project has lost Google’s trust

As a rule, all visibility issues form a whole set of symptoms that together paint an alarming picture. Here’s what an owner or optimizer should pay attention to first:

  1. Content in a vacuum. A new article or page on the project seems to fall into a black hole: it is not indexed for weeks or appears in search results with a month-long delay. Google simply ignores fresh content. As experts note, this is a direct signal of a decline in interest in the domain.
  2. A fall without brakes. Small fluctuations in positions are considered normal. But when the graph in Search Console stubbornly and continuously creeps down, and no measures help, this is a bad sign. It seems that the algorithm has “remembered” the resource in a negative light.
  3. The resource is losing its leading role. If, when you enter the name of your own company or brand, third-party pages, partner materials, or competitors’ sites appear at the top of the search results, this is critical. Trust is completely lost when Google stops considering the domain as the main source of information about itself.
  4. A wall of misunderstanding. The owner puts effort into improving the site: rewrites texts, adds multimedia. However, the positions remain unchanged. This means that Google has stopped noticing the efforts, as if building a deaf wall around the resource.
  5. Dead night. The iGaming niche is characterized by nightly updates to search results. If the resource’s nighttime search traffic drops to zero, this is an alarming sign. The search robot has stopped actively scanning and reevaluating it, removing it from its field of attention.
  6. Visitors are fleeing. A sharp increase in the bounce rate and a decrease in behavioral metrics (view depth, time on site) are instantly recorded by Google. For the algorithm, this means that users have found better answers elsewhere, and the project’s content no longer retains them.
  7. Breakage of one detail. Sometimes it is not the entire site that disappears from the search, but a certain type of page, for example, all game reviews. This indicates that the algorithm has recognized and blocked a specific template, considering it to be of poor quality. The problem is localized in a specific segment.

Ignoring these signals is like doing nothing when smoke starts coming out from under the hood. The longer a specialist delays their response, the more expensive and difficult the “repair” becomes. It is necessary to take preventive action: otherwise, very soon, affiliate marketing from this resource will cease to yield any results.

In many ways, such signals have begun to appear because search engines are increasingly using machine learning and neural networks to evaluate the quality of websites. Algorithms analyze not only links and texts, but also user behavior, content structure, and the overall expertise of the resource. You can learn more about how artificial intelligence affects search engine algorithms by looking at real examples of recent updates.

How to regain Google’s favor without investing in links

The traditional scheme of “create a website – buy links – get traffic” practically does not work in 2026. Google has learned to recognize artificiality. The new effective strategy is more subtle: first, you need to make the search engine believe in the audience’s natural interest in the topic, and only then present the main project to it.

The essence of the method is to create organic “buzz” around the target topic on the web. Instead of directly promoting the site, the specialist initiates discussions on various platforms. When Google is convinced of the liveliness of the topic, the main resource is brought in under this formed interest.

The issue of link profiles in gambling deserves special attention. Despite the fact that mass link buying is losing its effectiveness, external factors cannot be completely ignored. It is important to understand how closed site networks are built today and what measures can protect them from filters

We recommend reading the article “Effective PBN for gambling: protection, development, profit”

Preparing the ground

At this stage, it is necessary to quickly create several simple points of presence on the network that will set the desired context. It is similar to preparing a field before planting:

  • creating draft pages. A specialist creates simple pages on free platforms (Google Sites, Medium). Their task is to be quickly indexed and to designate the semantic core of the future topic;
  • Launching organic discussions. Find thematic forums and communities where gambling is discussed. Initiate a conversation in them: ask questions, request advice, and exchange experiences. Mention the key terms of the future main site.
  • Forming a point of attraction. Create a Telegram channel or chat on the topic. Useful content is published there, occasionally referring to prepared draft pages. Activity in the form of answers to questions on Quora also gives resources real traffic from different sources, which is highly valued by the algorithm.

The goal of this stage is not direct advertising, but the formation of a natural information background.

When creating supporting pages, the quality of the texts is of particular importance. Over-optimized or template AI content is easily recognized and does not have the desired effect. Therefore, it is important to understand how to work with AI texts in order to stay at the top without causing distrust in algorithms and without reducing the value of the material for users.

We recommend reading the article “How to work with AI texts to stay at the top.”

Boosting activity

Now you need to show the search engine that there is a lot of activity around the topic. Since Google’s algorithms evaluate not words, but the actions and interest of users, the combination of the following factors is especially important:

  1. Ensuring modest live traffic. The goal is to ensure a total of 50-70 visits per day to all draft pages. Traffic should be distributed, coming from different sources: Telegram channels, forums, social networks. This serves as proof of real interest.
  2. Regular updates. Once every one or two days, minor edits are made to the auxiliary pages: typos are corrected, dates are updated, and new items are added. For Google, this is a signal that the resource is relevant and maintained.
  3. Imitation of natural chaos. Instead of spamming with the same type of links, activity should be varied: a reply on a forum one day, a post on a channel the next, a comment the third.

The more random and natural the movement around the resource looks, the higher the credibility for the algorithm.

The main character’s exit

Rushing is harmful here. The optimal time to launch the main site is in 3-5 weeks, subject to the following conditions:

  • 7-10 draft pages are consistently ranked for target queries;
  • organic transitions are recorded on them;
  • Google begins to offer suggestions in the search bar based on the content of these pages.

48 hours before the official launch of the main domain, a temporary mass migration is set up. For two days, all draft pages (from Medium, Google Sites) use a 301 redirect to redirect traffic to the new main site. Google records a sharp spike in transitions from familiar and trusted resources to the new address. For the algorithm, this becomes a signal: “It looks like this is the official platform for this topic!” After 48 hours, the redirect is disabled.

Instead of a conclusion

In 2026, promotion in iGaming is like staging a complex performance for a search algorithm. The specialist first works behind the scenes: preparing the scenery, spreading rumors, and stimulating discussion in the “auditorium.” And only then, when the interest of the audience (users) has been formed, does the main character—the target site—enter the stage.

Seeing the prepared ground and the interest shown by the audience, the algorithm welcomes the new “actor” with much greater trust. This path requires strategic patience, but it leads to stable traffic that will not collapse with the next algorithmic update. After all, it is not based on technical tricks, but on creating a picture of natural interest that is plausible in the eyes of Google.

Gamification in affiliate marketing

Posted on by Рома

Gamification of a website or application increases user engagement. This method works well in the gambling industry and sales funnels. Interactive game elements make interaction with the resource more interesting and active. This approach not only entertains but also motivates people to take the desired actions, including making a purchase.

In affiliate marketing, any interactive elements are evaluated not by their “wow” effect but by their impact on the final result. Even the most well-thought-out gamification is meaningless if it does not strengthen key metrics and bring the user closer to the target action. Therefore, when implementing game mechanics, it is important to understand how exactly they affect conversion and what factors really determine the growth of indicators.

For more information on the types of conversions and how to work with them, read the article:conversion.

Basic game mechanics

Gamification is a structured scenario where successive stages form a logical chain. The most common mechanisms are presented below.

Simulation of a system failure

The mechanic is based on provoking a brief loss of control followed by its restoration. The emotional fluctuations caused by this technique contribute to deep engagement. After a momentary disorientation, the user immediately receives a solution to the “problem.” Technical implementation is possible through:

  • Google Forms;
  • Taplink;
  • videos simulating interference;
  • GIF animation.

A typical example is the display of a “Connection Error” banner, which is replaced after a few seconds by the message “System restored. You have been credited with a bonus.”

Interactivity in one action

The essence of the method boils down to getting an instant response to a single question. An example is a quiz with several answer options, where the next message is generated based on the user’s choice.

This mechanism increases audience engagement by shifting from passive observation to active participation. At the same time, it creates the illusion of independent choice and ensures a smooth transition to a commercial offer. The presentation of information becomes more natural, emphasizing the personal benefits of further interaction.

Social proof and statuses

The use of social proof through public statuses, achievement badges, or leaderboards enhances motivation through recognition. Users strive not only for personal progress but also to demonstrate their successes to their peer group. This mechanism works effectively in community-oriented projects, where public approval increases the value of virtual achievements.

Progression system

The methodology is based on influencing the psychological need for achievement and visible progress. Observing their own growth, users feel the desire to continue interacting. A vivid illustration of this is informing the user about their current PRO status with the prospect of reaching VIP level to receive additional privileges.

A critical condition is a clear visualization of the levels and an understandable scheme for achieving them. The effectiveness of the system increases when the stages of progress are directly linked to solving specific problems. Instead of the abstract “click to earn points,” specifics are used: “complete the task to upgrade to PRO level and increase your personal discount.”

Integration with real actions

The connection between game mechanics and the physical world through offline tasks, QR code scanning, or visiting locations creates an augmented reality effect. This approach transfers virtual engagement to the material plane, reinforcing the value of progress. This strategy is particularly effective for retail brands seeking to increase foot traffic at their points of sale. It guarantees long-term user retention.

Progress visualization

Scrolling dynamics can be effectively used by implementing a progress indicator. The message “60% complete, just a little left” reflects reality by imitating game progression.

The psychological effect of “almost there” motivates users to complete the action, especially when there is a promised reward at the end. It is recommended to control the pace: accelerate the initial stage for adaptation, followed by a slowdown and the addition of motivational messages. However, the process should not turn into an endless procedure without tangible results — otherwise, the emotional triggers will cease to work.

Competitive component

The competitive instinct is highly effective, especially in audiences with a predominance of male users. The awareness of the participation of other real people awakens excitement and the desire to win. A dynamic leaderboard, where positions are constantly changing, greatly enhances engagement.

Participants who observe fluctuations in the rankings experience emotional stress and strive to prove their superiority. It should be noted that this mechanism only works if there is an active user community.

Proven gamification tools

In addition to the basic mechanisms, there are specific tools that have proven their effectiveness.

Wheel of fortune

An element that instantly generates excitement and hope for luck. The simplicity of the “spin and win” action is combined with emotional tension. A vivid illustration of this is the practice used in Temu-format applications, where the wheel of fortune transforms initial interest into long-term interaction with the platform.

Interactive challenge

A mini-game integrated into advertising creativity is a simple question or challenge. The “99% fail this task” format, followed by a transition to a landing page for the answer, creates intrigue and increases traffic.

However, the mechanics of the challenge do not work in isolation from the visual and semantic presentation. The user makes a decision in a fraction of a second, and it is the first screens that determine whether they will be involved in the game or simply run past the ad. This is especially critical in affiliate marketing, as the interactive element must be not only interesting but also commercially justified.

Advertising creativity plays a key role here, as it determines the initial engagement and further behavior of the user.

Countdown timer

Gamification of landing pages in affiliate marketing is usually based on FOMO (fear of missing out) psychology and excitement. A one-page website should compel a person to take the desired action here and now: a countdown timer or messages such as “discount valid for the next 5 minutes” are ideal for this.

Adaptive scenario

A dynamic system that adjusts the complexity of tasks and the type of rewards to the user’s behavioral profile creates the effect of a personalized trajectory. Algorithms analyze the participant’s actions and offer appropriate challenges, which prevents premature saturation with the game process. This approach maximizes the interaction lifecycle.

Such scenarios only work effectively when the system understands who it is interacting with. Universal game chains quickly lose their effectiveness if they do not take into account the interests, level of training, and motivation of the user. That is why gamification should be based not on random triggers, but on data about the behavior and characteristics of the audience.

This approach is directly related to segmentation of the target audience, without which it is impossible to build a personalized and sustainable funnel.

Structured survey

A simple test, often with elements of humor, ends with the user being redirected to a personalized offer. An offer that perfectly matches the respondent’s answers creates the effect of an individual approach and ensures a sharp increase in conversion.

Conclusion

Gamification in affiliate marketing increases engagement. It evokes emotions and excitement. Balance is important, otherwise it will alienate users. Proper implementation improves metrics.

Before implementation, you need to study your audience and test your ideas. Monitoring behavior allows you to customize the system to maintain interest. This approach gives you an advantage in the market.

Effective PBN for gambling: protection, development, profit

Posted on by Рома

PBN is a network of websites used to promote the main project in search engines and transfer SEO weight to it. Publishers specializing in the gambling niche have faced numerous challenges in recent years due to strict restrictions imposed by search engines. You can quickly rise in search engine rankings with the help of PBN. Its use is most effective for bookmakers and online casinos. The gambling niche is characterized by high competition for traffic, while obtaining organic links is often very difficult.

PBN allows you to get permanent links that cannot be deleted at any time, unlike purchased ones. The anchor text of such links can be changed according to the promotion strategy used. It is beneficial for webmasters to use PBN, but such interaction is quite risky. If Google detects a PBN network, all sites associated with it may be deindexed, resulting in a lower position of the resource in search results.

How to create a PBN for gambling?

It is best to use expired domains with a reliable link profile and a suitable history in a similar niche. A domain that has already been promoted in the gambling niche is much easier to integrate into the network.

Don’t forget to evaluate the domain metrics: check its authority, find out if there are any spam links, and find out how it was previously indexed by Google. The easiest way to do this is with special services such as Majestic, Ahrefs, Archive.org, etc.

Once you have selected a domain, start choosing a hosting provider. Under no circumstances should all sites be hosted on the same server, as this can quickly lead to the de-anonymization of the network. Use different IP addresses, platforms, and hosting servers. Distribute sites across servers in different geographies and do not use the same templates and CMS.

The content posted on PBN sites must be of high quality. Do not try to save money by publishing low-quality texts. Google may consider this suspicious. It is best to create thematic articles similar to the content published on blogs. These can be the latest news from the gaming industry, reviews of various online casinos, descriptions of betting strategies or games. You should not post only articles that contain outgoing bets, as Google may decide that you are manipulating the ranking.

It is very important to use a well-thought-out betting strategy in PBN. Try to insert both direct anchor links that lead to the site you are promoting and non-anchor links to reduce the likelihood of your network being detected by search engines.

How to protect PBN from Google penalties?

One of the main threats to PBN networks is manual verification by Google employees. If they detect a network of sites, all your projects may be penalized, resulting in a loss of their positions. You can avoid these unpleasant consequences of following a number of recommendations.

First, do not use identical content and monotonous templates on all sites. To reduce the visibility of the network, use different designs, CMS, and URL structures. If a search engine detects several sites with identical content and similar templates, the risk of penalties increases significantly.

Also, try to make the connection between sites invisible. Do not register them under the same name, as this can be quickly determined using WHOIS. Using different registration data and WHOIS data protection helps solve this problem. You can use the Whois-Privacy feature provided by most domain registrars. It allows you to hide information about the resource owner in WHOIS records: their name, phone number, address, and email address.

The following resources can also help protect the network you have created:

  • Cloudflare. Protects websites from DDoS attacks, hides real IP addresses, and helps avoid mass deindexing.
  • Easy Blog Networks. Automatically places PBN networks on different hosting services and IP addresses.
  • SeekaHost PBN Hosting. Provides dedicated hosting with different IP addresses for PBNs.
  • Bulk Buy Hosting. Helps place PBN networks on different servers and make them invisible.

It is also undesirable to use many commercial links, otherwise the resource may be filtered. Each promoted resource should have no more than 20% of PBN pages. All others should direct users to various authoritative resources to make them look natural.

Sites should be updated regularly, as abandoned internet resources come to Google’s attention. New articles should be published on PBN sites every month, pages should be added, and links should be changed. In this case, they will not look like network resources.

Monetization of PBN in the gambling niche

PBN is capable of not only transferring the necessary SEO weight to the main project, but also generating profit in other ways, for example, by selling links. However, you should not use many commercial links, despite the possibility of higher income. Websites oversaturated with such links fall under filters. To find buyers for these links, you can use special resources: Collaborator; PRPosting; LinksManagement, etc.

You can also use PBN as a platform for affiliate networks and teaser networks to generate income. By placing ad blocks on your websites, you can make a profit even without selling links. This will help you reduce the likelihood of being blocked by making your website look more organic.

In addition, you can earn money by reselling PBN sites. A well-designed and organized resource can be sold through Trustiu, Flippa, and other similar platforms. Some webmasters specifically create PBNs, improve the visibility of these resources, and then sell them at a profit, offsetting the costs of creating the network and earning additional income.

Conclusion

When working with PBNs, you need to pay attention to every detail. Poor masking, the use of many anchor links, or an incorrect network structure can cause Google to impose sanctions. To make PBN truly effective, pay close attention to the selection of domains, post high-quality content on websites, and distribute links correctly.

The key to getting long-term results from using a network is to regularly update sites, monitor their indexing, and limit the use of commercial links. This approach will help you make PBN an effective SEO tool that brings in extra income.

Served Hot: Chilean Case From One Partners Is Ready!

Posted on by Slavik

Have you forgor? One Partners rembers how profitable it is to drive gambling traffic to Chile, the top geo of LatAm. This time, we launched Beton.Win’s offer and got the ROI …%. Below are our insights on how to achieve such (and even better!) results in one of the most promising geo-trending regions.

Summary

Offer: Beton.Win | Android / iOS

Geo: Chile

Platform: Facebook apps

Test period: 08.02.2025-03.03.2025

Expenses: $1494,00

Income: $2970,00

Profit: $1476,00

ROI: 98,8%

One Partners has high payouts for everyone — both new and experienced partners

Case Statistics

Статистика Чилі

Choice of Geo

Verdict: Chile is an excellent choice for launching your campaign in Latin America in 2025. It is the narrowest, longest, and southernmost country in the world, as well as one of the most developed nations in the region. The average salary here in 2025 ranges from $1200 to $1900, indicating that the population is quite solvent. Additionally, Chileans are known for their affinity for gambling; there are two primary motivations for gamblers: they play both to earn money and to relax and have fun. The ideal approach is to cater to everyone. The number of gamblers across both genders is approximately equal, with 51% women and 49% men, allowing you to confidently target anyone who has reached the required age.

Among the advantages of the geo, we highlight the fastest Internet in all of South America (5G is already available here), which gives you complete freedom in creating creatives and landing pages. In Chile, Spanish is spoken, but consider the local dialects (the south of the country has the Chilote dialect, while the north has the Andean dialect). The local currency, the Chilean peso, may be unstable, but Chileans continue to trust it, so incorporate it into your visual materials.

Chileans are religious people; the vast majority of the population professes Catholicism (about 70-80%), while slightly more than 10% of residents are Protestants, primarily Pentecostals. The number of representatives from other religions — Mormons, Jews, Buddhists — is limited (about 1% for each of these religions). According to some data, the number of atheists or non-religious individuals is approximately 10%. The church in Chile is separate from the state but still influences social and spiritual life; for example, divorces were permitted by the church only in 2004.

Chileans play and deposit at various casinos, but the gambling industry in the country is not yet well regulated. A bill to address this is in the works. However, gambling is an integral part of Chilean culture, especially during the local summer — our winter — when the country hosts many high-profile festivals, as previously mentioned. Interestingly, there is a duopoly between Polla Chilena and Concepción Lottery in organizing lotteries and other public gambling, but this does not prevent affiliate marketers from profitably launching their campaigns.

Other Niches

Can you guess the most popular sport on the first try? We think so: of course, it’s football. However, promoting betting isn’t straightforward; the passion for football here isn’t as strong as in other countries in the region, and the local team performance is underwhelming. Nevertheless, you can achieve good conversions in this niche during championships (Copa América, World Cup).

Another niche with huge potential is nutra. It’s hard to see a doctor here; medicine is expensive and not always of high quality. Since Chileans are advanced Internet users, it is certainly easier for them to order medications online. Current issues include excess weight, diabetes, hypertension, men’s health, and more. An expert approach (doctors are respected here and will be trusted by locals in your creos or landings) along with the news approach will resonate well with residents. Both evidence-based and traditional medicine are popular (emphasize naturalness and tradition when promoting). The average life expectancy of Chileans reaches 80 years, and pensioners are comfortably off because they invest in their own pensions through a special advance program: they can be safely targeted.

As advanced internet users, this nation is interested in cryptocurrency. The primary reason is the instability of the local currency, prompting people to seek uses for their money and investment opportunities. Dating is noteworthy here, despite the population’s religious beliefs, especially during major holidays and festivals. Some individuals are looking for long-term relationships, while many are also open to casual encounters or one-time meetings. The overwhelming majority of the population is mestizo (over 70%), with white individuals making up about 25%, so consider the diverse features of appearance when promoting dating and adult services.

Traffic Source

As we have already mentioned, the Internet is widespread, fast, and has a direct cultural and social impact on the locals. As many as 94.1% of the population actively uses the Internet (2024 data), while in Mexico, another popular Latin American region, the figure is 81.2% (2023), and these numbers speak for themselves.

Facebook ranks as the third most popular site in the country, while Google holds the top position. Therefore, we recommend that anyone planning to launch in Chile and seeking the ideal source consider this info 🙂 Our team chose good old FB not only because of its popularity but also due to the high concentration of solvent representatives from the selected target audience.

Choice of Creative

Video creative > statics, because the Internet is very fast. The affiliate marketer’s task is to attract both those who gamble for money and those who do it for fun, highlighting the advantages of the offer and the positive emotions associated with gambling.

A video featuring streamers reacting to their winnings and the instant money transfer into their bank accounts, along with highlighted attractive bonuses at the end, would be ideal. Emphasize the casino’s unique selling propositions, such as its diverse range of games, high RTP, and more. The only limitation is your imagination.

Chileans are patriotic, family-oriented, and supportive of feminism. What does this mean for your creatives?

  1. Patriotism: national symbols, currency, colors, local demographics (more mulattos, somewhat fewer whites)
  2. Family: if someone plays solely to earn money, then envision a happy, affluent family, a couple, or an attractive, self-assured family man
  3. Equality: women and men in Chile are equally solvent, interested in gambling, and possess equal rights. Therefore, segmenting by gender can be a reasonable solution: show women creatives aimed specifically at them

One Feedback

Do not question the locals’ religion and their government; Chileans are proud to be citizens of their own state. The same applies to women: provocative content is acceptable, but obvious objectification and disrespect are not. In creatives, use people of local appearance; overdoing it with Europeans in the video will worsen your CR.

We share our experience: emotions are a crucial element. Chileans are sociable, so creatives that lack people did not pass our tests. We also test app designs: we select three different ones, writing unique comments with different messages for each app and adding responses from the developer if possible. Then we chose the design that performed well. Sometimes two designs succeed simultaneously, or none work, which is also common. Interestingly, both Android and iOS showed excellent results, so you know what to do 🙂

Example of Creative

How Did We Set Up the Ad Campaigns?

The team utilized apps from WWA. Placement — no surprises here — was Facebook. What about the target audience? In Chile, you can easily target the female audience, but we chose to focus on men aged 25 and older.

However, no one is stopping you from accepting this offer on our CPA-network (the minimum deposit figure is tempting, we know) and trying to launch ACs on Chilean women 🙂 

The Basic Parameters of the Ad Campaign

Paid target: (FTD)

Minimum deposit: $2

Cap: 30 deposits

KPI: minimum deposit; no payout if there is no activity

Prohibited

  • motivated traffic;
  • specifying the amount of the minimum deposit in creatives;
  • multi-accounts, fraud, chargebacks.

Conclusions

The conclusion is clear: Chile is a prime destination for driving traffic to gambling. Moreover, Nutra shows significant promise here; crypto and finance do as well, and sometimes betting offers can lead to conversions. This is supported not only by the country’s gambling culture but also by high earnings and diverse player motivations — whether people want to strike it rich or simply relax (just chill guys), there will be conversions. We recommend avoiding any discrediting of the government, religion, or women, as this will ensure that your affiliate experience remains at the highest level. Our ROI…% demonstrated how profitable a smaller market like Chile can be.

Do you want to get your CR this high already? Register on the One Partners CPA-network, and our affiliate managers will help you choose a profitable offer for your favorite geo 🙂

Where is it better to use schema traffic: gambling or crypto?

Posted on by Рома

Scheme traffic can now be flooded using different verticals. Experts recommend choosing the most popular trends to get results quickly. These directions include cryptocurrency and gambling

Features of payouts

In the cryptocurrency niche, payouts can be huge. The popular CPA model gives payouts of up to $300. Other affiliate marketing verticals cannot compare to the cryptocurrency niche in terms of payouts. For example, in casinos, payments to publishers are made for schemed leads that are directed from quality traffic sources.

In gambling, the standard cash payout for Tier-2 does not exceed 40 dollars. If we talk about Portugal, the payout increases significantly. In poor countries, the payout fork does not reach the above-mentioned $40. As a rule, the amount for the attracted crypto platform user exceeds the amount for the player who visited the virtual casino.

Details about the complexities of processing

Gambling is perfectly combined with circuit traffic. This combination has been around for a long time and is characterized by well-established communication paths. Specialists will be able to quickly get scripts from competitors to set up processing. Casino offers require low baselines, resulting in customers moving quickly to deposit.

Cryptocurrencies require more time to process any user. Baseline needs to be split into 2 or more payments. A $200 bet brings the baseline to a total of $250. This is the factor that contributes to the low conversion rate in the crypto sphere.

Which GEOs to use for crypto and gambling ?

Use of GEO

Worldwide traffic is successfully used on cryptocurrency platforms. There are no geographical boundaries for crypto, because digital currencies can be used in different countries. For this purpose, you will need an electronic wallet and access to the network. There are no problems when making transactions.

Not every casino has different payment systems connected. In 1 offer hides several geos, but sometimes there are multinational exceptions. Scheme-type traffic is not popular in casinos everywhere. There are a limited number of countries in which you can use schemes on gambling.

Result from creatives

Creative offers placed in Spy services are suitable for circuit traffic. Such creatives are designed for any vertical, but some solutions are perfectly adapted to the direction of gambling. Schemes start with casinos and this is where they get stuck.

Under gambling, it is easy to find suitable scripts for communication. On behalf of the user, you can write a message to the schemer to receive and adapt the funnel. There are characteristic features in crypto, but the essence remains the same. Standard methods can be used to get referrals to make a deposit.

Using unique offers

It seems that all webmasters favor schemes on casinos. There are many gambling nations that enjoy playing in casinos. You should not forget about completely scorched geo referrals. Registered users do not give pluses to the payout because they are labeled as numerous accounts.

A limited offer can be called crypto offers. Cryptocurrency payouts are quite voluminous. Crypto is often marketed as a suitable topic for making money with the purpose to increase the target audience. The topic will be interesting for all people who want “fast” money.

Conclusions

Cryptocurrency and gambling are considered suitable directions for using scheme traffic. Before starting actions, you need to carefully reread all the recommendations, decide on the budget. Only after that, you can start schema traffic in a particular vertical. Millions of people on the Internet are interested in advertising offers and earnings. The specialist needs to act as correctly as possible to quickly get good results.

SEO or affiliate marketing: which is more effective for gambling affiliate marketing?

Posted on by Рома

Today, customer flow affiliate marketing is a modern method in which affiliate marketing is purchased on one platform and redirected to another for profit. The main result is considered to be attracting customers at a lower price. This approach is more responsive and scalable, allowing you to quickly get a large volume of customer base. The main emphasis in affiliate marketing is to optimize costs and increase the number of conversions to the promoted product.

Benefits of affiliate marketing

The main positive factors of affiliate marketing are as follows:

  • getting quick results by launching an advertising campaign and instantly attracting customers;
  • campaigns are easy to scale, use flexible settings, change the budget;
  • accuracy in targeting. When to target advertising is much more productive and affect a certain segment of the audience;
  • full control over costs, payment is made only for results, such as clicks, conversions or impressions.
We recommend reading the article “What actions determine success in Affiliate Marketing”
Negative sides of affiliate marketing

Negative sides of affiliate marketing

Among the main negative sides of affiliate marketing are high costs, short-term results, the risk of getting banned and difficulty with optimization.

Constant investment in affiliate marketing is a standard factor, and the dynamics of increasing costs can be constant. If you do not find a competent option for budget management, it is easy to get negative profits. The results of affiliate marketing are quite short-term, the traffic stops immediately in the absence of investment.

Some advertising platforms can ban accounts due to violations, as well as policies and user complaints. Difficulty with the optimization factor is based on the requirements for constant adjustments, monitoring.

Webmaster’s opinion

The main advantage of affiliate marketing is quick adaptation to market needs and changes. Thanks to affiliate marketing, it is possible to try different types of approaches to maximize income. Webmasters believe that this method is more convenient, because it is easy to quickly set up advertising to attract customers to gambling platforms, sites. Responsiveness, high speed of making changes allows you to achieve results in a shorter period. To react to market changes and requirements from advertisers in the affiliate marketing method is much more productive.

We recommend reading the article “What skills are required for Affiliate marketing?“

What is the reason for the constant debates with SEO expert’s?

In the short term, SEO technology may not bring the expected results. For the full realization of promotion requires a long time. Comprehensive SEO optimization is built on elaborated content and properly made settings. For webmasters, the time factor is important. In the structure of information retrieval systems, algorithms of sorting by ranks are constantly updated. As a result, the change of algorithms affects the position of the promoted site, so it is important to follow news information and adapt SEO strategies. Competition in the gambling industry is at a high level, it is necessary to apply unique ways of promotion and try to stand out from the background.

SEO expert's opinion

SEO expert’s opinion

Modern SEO-optimization is aimed at attracting customers through information search engines. Through the use of search queries, it is possible to build the ranking of certain data. Organic traffic and attracting users based on queries and interest in the product, is the most qualitative, because customers come to the gambling page with the sale of goods through the information retrieval system. It is important to analyze the information in a timely manner to generate a list of tools with the highest degree of effectiveness. If you regularly update the information for customers, content, then the effectiveness of optimization will be maintained for a long time.

According to an expert specialist, SEO optimization is focused on a long-term process that contributes to an increase in the overall ranking that affects visibility. SEO specialists specialize in the formation of a quality information field, technical improvement of the site. The main achievement is to get the organic transition of customers on requests. As a result, a stable flow of site members in the long term is formed. Affiliate marketing will be focused on the short term, when it is necessary to quickly return the investment. The main purchase of traffic is through advertising platforms. The purchased traffic is then redirected to affiliate types of offers or to your own online pages. The net monetization of traffic will not be the exact income, you need to deduct the cost of attracting a stream of customers.

We recommend reading the article “SEO-strategy: useful recommendations for increasing search traffic“

Why are there so often disagreements and disputes between SEOs and webmasters?

The main negative sides of SEO optimization are related to slow start, dependence on algorithms and high competition. To get significant positive results in SEO, you need to spend quite a long period of time, from several months to half a year. The duration depends on the need for constant optimization work, when content information should be adapted in a particular industry. The benefits of optimization are manifested on the manifestation of user interest in a particular product, as a result, this influx of customers is particularly productive, valuable for companies. The key benefits of optimization are:

  • economic benefit in the long term;
  • no need to constantly invest in advertising;
  • costs are recouped thanks to a steady flow of customers by organic requests;
  • improved traffic conversion due to an attractive position in the search engine;
  • long-term results with regular data updates.

SEO-specialists believe that the affiliate marketing method is unstable and risky, when most of the result depends on the budget, changes in advertising platforms, specific markets. Each method has both adherents and critics, but discussions are built on disagreements.

Results

The choice of optimization or affiliate marketing method depends on the characteristics of the company, the type of business. Both methods can be combined to get the greatest efficiency in attracting traffic. With a comprehensive method of combining optimization and affiliate marketing, it is much easier to organize a steady growth and variety of ways to get the flow of customers to a particular site.

How to determine the real value of a bet in gambling working on RevShare

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RevShare is quite a popular pay per conversion system in various verticals. But it is most often used when it comes to betting and gambling. Before choosing this method for a webmaster, it is worthwhile to understand its features. Firstly, it is important to calculate the profitability of the offer, to determine the economics of the bay.

What is RevShare?

What is RevShare?

First, let’s look at the basis. Revshare’s payment system is fundamentally different from the more common CPA calculation method. With CPA, a fixed payment is received for making a targeted action (it can be registration, order). RevShare, on the other hand, assumes that webmasters receive a percentage of the advertiser’s profit.

We recommend reading the article “Push.Express Overview – A push notification service for Android, iOS, PWA applications, and websites with maximum efficiency“

The most important metrics in gambling in RevShare calculations

Online casinos and betting shops are interested in attracting an audience, and from users who will constantly deposit funds and bet (in slots or sports). In this case, the webmaster will have excellent KPIs and high payouts. However, this is an ideal situation, which means that you can not count on a stable profit.

It is important to take into account that it is not the amount of the client’s deposit that is taken into account, but the amount of his loss, which is the profit of the casino or bookmaker.

To work on RevShare system in gambling and betting, it is important to determine the following indicators:

  1. GGR – the total value of casino revenue.
  2. NGR – the amount of net profit.
  3. Admin Free – amounts spent on administration of the platform.

For example, a new offer is offered at a rate of 30%. The webmaster may assume that from each deposit of 100 euros he will receive 30 euros. But in reality, the figures will be completely different. In this regard, it is important to understand the principle of accrual.

In practice, it all looks different:

  1. The client deposited 1000 euros and lost them completely.
  2. Admin Free’s expenses amount to 1000 euros.
  3. Calculation of payments on the offer is carried out according to the formula NGR x 0.3.

The administration fee differs for each advertiser. In some cases, it can amount to 20-30% of the loss. This means that it is difficult to calculate the conversion payout in advance. But even in this case, there is a solution.

Do not know where to find top gambling offers? We have collected the rating of affiliate networks with the best offers on the market.

How to determine the real rate?

How to determine the real rate?

It is difficult to determine the net profit based only on information from the manager. At the same time, Admin Free amounts are often under NDA, and therefore are not disclosed. In this regard, you have to rely on your own strength when making calculations. The easiest option is to determine the profit that can bring Revshar for conversion, test the offer yourself. To do this, you need to register through a link in affiliate networks, deposit money (not necessarily a large amount) and lose them. After that, analyze the payments by statistics.

This method does not apply to fraud (what is fraud and how to fight it, read here), as you really made a deposit and the casino received its profit. Webmaster can determine the real profit and understand whether it is worth working with this offer. However, to avoid conflict situations, it is worth asking the manager if he is not against such testing.

One of the thematic forums published the result of such a test. The example allows you to understand how the lack of basic knowledge about this model affects the calculations on the bays.

So, there was a test registration in the casino with the locale Serbia. On the deposit was made 20 euros. According to the rules of the gaming club, a registration bonus of 100% was credited. After that, the entire amount was lost.

In the report of affiliate networks after some period the conversion was displayed. NGR of the casino is 55% of the deposit made, that is, 11 euros. 9 euros were spent on administration costs.

Carrying out simple mathematical calculations shows that at a RevShare rate of 50%, the webmaster will receive 27.55% of the total user loss (which is almost two times less than the deposit of attracted users).

The RevShare calculation system can be profitable over the long haul. However, it is important to remember that the casino has additional costs, the size of which may vary. Full transparency, as in the CPA payment system, is impossible to obtain.

The importance of RTP in the iGaming niche

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Why do many modern people enjoy playing in online casinos? What motivates them to register on the sites of these institutions and risk their money? As statistics show, most often players are driven by the desire to get a big win and get rich, as well as the desire to have a good rest and have fun. If a person plays in a virtual casino for potential winnings, he usually wants to know what is equal to the RTP parameter of the slot machine used by him. The higher the RTP of a slot, the better the chances of getting winnings when using it.

By promoting slots that have a high RTP, the webmaster helps players understand which machines offer the best chance of getting lucky and learn which machines other players prefer to use. The higher the RTP of the slots included in an online casino’s gaming collection, the more popular it is among players looking to win.

RTP at iGaming

RTP at iGaming

In gambling, the term RTP refers to the percentage of the money wagered that the user receives as winnings. This is the conversion rate. The higher it is, the more hope players have for winning, the more they want to bet in a particular slot machine.

We recommend reading the article “ROI 140.95%: a hot figure from Portugal“

How to perform the calculation?

How to calculate the RTP? To calculate this indicator, the total winnings of the user should be divided by the total amount of bets made, then multiply the resulting number by one hundred percent.

To be clearer, consider the following example. Let’s assume that the RTP slot machine is 96%. This means that for every hundred bets of ten dollars, the player in this slot receives an average of 960 dollars.

Modern slot machines do not use an RTP of less than ninety percent. On average, this figure ranges between 96 and 98%. The return rate of a slot machine is set by its developer during the creation with the help of a special algorithm. After the development of the slot is completed, it is impossible to change its RTP. Neither the online casino nor its visitors can do this. Some games use a flexible return rate. But there are very few of them, and they are usually used in land-based casinos.

RTP at iGaming

What is the importance of the return rate for a webmaster?

Know the return rate of slots is necessary for the following reasons:

  1. With the help of this data, you can choose ads that have a high conversion rate. High RTP simplifies the process of attracting new players who come for a long time, bringing a profit.
  2. Utilizing high return rate. A high RTP gives the webmaster the opportunity to generate interest from advertisers. They are interested in cooperating with a person who is able to promote offers with high RTP.

By monitoring return rates, you will be able to optimize campaigns, attract more traffic.

You can find good gambling offers in this section of our site.

Return Rate and Volatility

Volatility is the variability of a certain indicator. The volatility of the game demonstrates how much and with what frequency the size of the payout changes.

The high volatility of the slot means that its developer promises players high winnings, but the chance of getting them is very small. In such a slot, you can play for a long time, and then rip off a big score. However, there are no guarantees that the player will get it. Such machines are usually chosen by users who rarely play and agree to take risks, so as not to spend too much time on the game process and do not make large deposits. They believe that one day they will be able to get a big win, which will cover all their expenses for the game.

We recommend reading the article “How to determine the real value of a bet in gambling working on RevShare“

A low volatility slot means more frequent wins, but in smaller amounts. Using low volatility slots allows you to win regularly, but little by little. These slot machines are preferred by players who spend a lot of time at online casinos. They like the frequent play and the process of getting small but regular winnings.

Knowing the volatility of the slot machine and its RTP, the webmaster can tailor ads to specific groups of players. Beginners are attracted to casino sites by low to medium RTP games with low volatility. Experienced players usually dream of big winnings, so they prefer high volatility slots that have medium or high return percentages.

How can a webmaster benefit from knowing the RTP?

Offers with a high return percentage are tempting for webmasters, so a webmaster can make good money with them. When adapting ads, you should take into account the volatility of the slot machine. If it is low, put in the ad information about systematic wins, and if it is high, emphasize the possibility of getting a big score.

Conclusion

RTP is the portion of bets returned to players. When RTP is high, wins are large but infrequent, and when it is low, wins are regular but much lower. By monitoring this indicator and the volatility of slots, the webmaster can learn which games are the most popular and understand what type of players are most interested in a certain machine. This information he can then apply to optimize the ongoing advertising campaign.

Secrets of Converting Gambling Creatives

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The gambling industry can be incredibly profitable, especially when you use advanced advertising networks like ADxAD. This platform offers a variety of advertising formats perfect for promoting casinos: banners, native ads, popunders, pushes, Member Area, and Tablinks. Here’s how to design effective creatives to maximize your profits.

Successful Approaches and Creatives in Gambling

Based on our partners’ results, these approaches are proving to be effective in 2024:

  • Emotional Appeal. Vivid emotions inspire confidence and make people believe they can win big. The best format for this is short videos showing a winning combination on most of the screen and a person in the lower corner who can’t contain their joy. It’s crucial that the video synchronizes the winning moment with the person’s reaction to create a believable and emotional effect.
bonus
  • Success Stories. Creatives featuring expensive cars, money, and a luxurious lifestyle attract users’ attention. Texts like “I earned $100,000 in this app” make viewers imagine themselves as successful players, motivating them to download the app.
  • News Report. Creatives styled as news releases appear more credible. Reports of someone winning a large sum are perceived as real events. To create these, use TV news clips, overlay sound, and add text. This approach adds a sense of relevance and truthfulness.
  • Slots Visuals. Visuals of roulette, cards, slot machines, and other casino elements work well in gambling ads. Users associate these images with the chance of winning, making them an essential part of successful creatives.
bonus

Most Effective Creatives for Push Notifications and Popunders

Push notifications and popunder ads are highly converting formats, particularly for gambling promotions. ADxAD offers several options for these formats that work well in low-competition and cost-effective Tier 2 and Tier 3 GEOs. Here are some of the most successful approaches:

  • Jackpots. Creatives featuring an image of a jackpot along with the winning amount tend to attract a lot of users. These types of ads can achieve a CTR of up to 30%, depending on the geo and offer. Seeing large amounts can trigger excitement and the desire to try their luck.
jeckpot
  • Large Welcome Bonus. The bigger the welcome bonus, the better the conversion. Focusing on generous bonuses usually yields excellent results. For instance, a promotion offering 100 free spins and $40 can attract a lot of traffic and maintain a steady flow of users.
  • Free Spins. Offering free spins upon registration is a tried-and-true method for attracting users. You can enhance this by including a free spin directly on the landing page. Ideally, this spin should be a winning one, giving users a bonus that they can claim by registering and making their first deposit. 
  • Promise of Big Wins. Utilize interactivity on your landing page to showcase big wins, prize draws, and special features. A “carousel” format can effectively highlight these aspects, creating excitement and encouraging users to take action.
jeckpot

Useful Tips for Gambling Creatives

To ensure your gambling creatives are as profitable as possible, keep these recommendations in mind:

  • Logo and Icon. Include the casino’s logo or the app’s icon in your creatives. This helps users recognize the brand and builds trust, as they’ll be familiar with the icon when they see it on their smartphones.
  • Creative Format. Opt for square creatives to maximize screen space and increase visibility. This format helps your ad stand out more effectively.
  • Emotional Appeal. For video creatives, add elements that evoke emotion, such as “lucky streamer” moments and push notifications about winnings and account deposits. 
  • Localization. Use the native language of the target GEO. Tools like DeepL can help make translations more natural and free of grammatical errors, which is crucial for building trust.
  • Currency. Display the currency used in the GEO, whether it’s the local currency, dollars, or euros. Make sure to clarify this point before driving traffic to unfamiliar GEOs.
  • Bright Colors. Design creatives with bright, rich shades, carefully selecting colors. Use several contrasting colors optimally to avoid causing user rejection.
bonus
  • Capture Attention Immediately. You have 2-3 seconds to grab the client’s attention. Show the most attractive offer in the first frame. For example, if the casino offers a +500% deposit bonus, make sure it’s visible right away.
  • Preview. A compelling preview is essential for video creatives. It should be bright and intriguing to capture the audience’s interest within the first 3 seconds.

Run several tests to determine which creative works best. ADxAD allows you to try different ad formats and provides deep analytics in real-time, enabling you to optimize your campaigns promptly.

Conclusion

A creative is just the tip of the funnel that users go through. It must align with all stages of the campaign. Study your target audience, analyze successful creatives using spy tools, hone your technical skills, and test extensively. This approach will help you find the optimal combination to boost your income. ADxAD supports you in promoting gambling advertising campaigns, ensuring high conversion rates and a stable traffic flow.

ROI 140.95%: a hot figure from Portugal

Posted on by Рома

The Joker8 offer shows that the summer in Portugal was really hot: ROI reached 140%! And this is not a coincidence. We have carefully studied geo and target audience to give you the exact recipe for success. So, keep an eye out, because the One Partners team will reveal all the secrets of success right now. 

Summary:

  • Offer: Joker8 | Android / IOS 
  • Geo: Portugal
  • Platform: Facebook apps
  • Test period: 01.06-20.06.2024
  • Expenses: $7820,35
  • Income: $18842,96
  • Profit: $11022,61
  • ROI: 140,95%

Act now: the One Partners team is always ready to help you launch your ad campaign!

Case statistics:

Статистика OneParners

Choice of geo:

Portugal is a country on the Iberian Peninsula in southwestern Europe with a population of approximately 10.03 million people. The official language is Portuguese and the currency is the euro. 

The country’s largest city, Lisbon, is the capital and a major economic, cultural and political centre. Other large and important cities include Porto, Braga, Vila Nova de Gaia, and others.

Gambling in the country is legal and consistently regulated by the Serviço de Regulação e Inspeção de Jogos (SRIJ). Thus, the legalisation and popularity of gambling among the population creates favourable conditions for attracting traffic in this industry. Despite the high taxes on bets (up to 44%), the Portuguese gambling habit can be envied: the country’s entertainment industry is booming.

Traffic source:

A significant number of Portuguese people use the Internet: this figure reaches 84.5%. Social media is an integral part of Portuguese life, as is gambling. Facebook is the undisputed leader here with 71% of the population using it. Other social networks are not as popular: even Instagram is almost 60% behind. 

So, the choice is obvious: the only way to attract the most interested people in Portugal is through Facebook.

Creative selection process:

The most effective creative is the one that captures the eye and evokes emotions. Vivid images or short videos that instantly grab attention are ideal for engaging social media users who are not used to staying on one piece of content for a long time. It is also worth choosing creative that will make the audience a participant in the process, for example, free spins animation.

We recommend using Portuguese in your creative, as it is the official and most widely spoken language in the target country, which will ensure that every user understands it.

An example of a creative: 

How did we set up the advertising campaigns?

The campaign was launched using the WWA app. After collecting data and careful analysis, we decided to focus on the following target audience: men aged 25+. Facebook with Android version 12 was used as a placement.

Please note that this offer works not only for Portugal, but also for other geos.

– Paid target: FTD

– Geo: GR, ES, IE, IT, PT.

– Minimum deposit: 10 EUR

– Baseline: 10 EUR

– Prohibited:

– Motivated traffic;

– Setting the amount of the minimum deposit in creatives;

– Multi-accounts, fraud, chargebacks.

Conclusions:

Legalised gambling and the Portuguese love for it make this a tasty morsel, and the popularity of Facebook allows you to choose your sorts without thinking twice. A good example is our case with an ROI of 140.95%. So, next time, we advise you to consider Portugal for a potential offer.

Make your dream launch together with One Partners to achieve the same great result!

Get ready to get hot – a Spanish case with an ROI of 91.82%

Posted on by admin

For many Spaniards, gambling on mobile devices has become not only entertainment but also a way to earn money. The popularity of such games due to their ease of use, colourful design, variety of activities and the ability to participate in full-fledged tournaments with other people. Therefore, the One Partners team decided to test the strength of this geo with the Malina Casino offer. How was it? Read in the case)

Summary:

  • Offer: Malina Casino | Android / IOS;
  • Geo: Spain;
  • Platform: Facebook apps;
  • Test period: 15.05-15.06.2024;
  • Expenses: $5271,88;
  • Income: $10112,76;
  • Profit: $4840,88;
  • ROI: 91,82%.

Can’t wait to get a hot Spanish offer? Write to One Partners managers now!

Case statistics:

Статистика

Choice of geo:

Spain caught the attention of One Partners experts due to the significant interest of locals in online gambling and betting. The country is also a key member of the European Union and attracts millions of tourists.

Mobile gambling has won the hearts of players in Spain, attracting more and more users who want to try their luck and make money sitting on the sofa. The widespread use of smartphones allows Spaniards to gamble anytime and anywhere. Mobile apps offer a variety of games, from casino classics such as poker and roulette to modern slots and lotteries.

Regulated legislation provides a safe environment for players, increasing trust in online platforms. Spain is a country with a constantly growing economy and high tourism revenues. It was a great place to launch an advertising campaign and attract Malina Casino.

You can find out more about searing Spain from the One Partners managers!

Traffic source: 

As the number of internet users in Spain has reached more than 85%, it can be concluded that a lot of Spaniards are on various social networks. For example, the most popular of all are Facebook, which covers 89.4% of the audience, Instagram – 4.5% and Twitter – 2.92%. The source of traffic for the ad campaign in Spain was Facebook. The use of this platform made it possible to maximise efficiency by reaching a larger number of the target audience.

Creative selection process:

Based on a detailed analysis of the Spanish market and target audience, we developed several concept creatives aimed at men aged 25 and over. 

We mainly used people’s live reactions to winning big sums. This way we showed what feelings our leads would be overcome by if they register and play the game.

Example of the creative:

Sign up and One Partners managers will help you with creatives!

How did we set up our ad campaigns?

When launching ad campaigns for Spain, the One Partners team decided to use the apps of our partners WWA. The main platform was Facebook for the Android 12+ version. The target audience was men aged 25 and over.

Basic parameters of the ad campaign:

  • Paid Target: FTD;
  • Payout: 100 EUR;
  • Minimum deposit: 10 EUR.

Restrictions:

  • It is forbidden to specify the amount of minimum deposit in creatives;
  • Multi-accounts, fraud, chargebacks;
  • Capital overflow;
  • Misleading, motive and use of famous persons in creatives;
  • Changing the source of traffic without consent;
  • Targeting individuals under the age of 25;
  • Using media personalities, athletes, politicians, singers, bloggers, etc.

Conclusions:

The launch of an ad campaign in Spain was able to show quite pleasing results for the team. After a month of launch, the ROI reached 91.82%. These successful indicators once again prove the correctness of the chosen strategy of the One Partners team.