Tag: #sweepstakes

What sources and GEOs can be used to run sweepstakes with

Posted on by Рома

Many people think that sweepstakes are not suitable for earning money. This is because of low conversion rates and small payouts that do not cover the costs. Affiliate networks would not contact sweepstakes offers if everything was very bad. With the right approach, you can regularly get into the plus side and make money.

The article has answers to popular questions about sweepstakes shedding, useful tips. There are insides about which sources are recommended to work with to achieve good results.

What sources of traffic are used?

Sweepstakes referrals are designed to work with multiple traffic sources. Each source requires detailed consideration.

Push traffic

This type of traffic can be created independently or purchased. In the first case, a database collected with the help of scripts is used. It takes a lot of time to collect information, but the results pleasantly surprise webmasters. At the beginning of the slow process, conversion, as well as clickability, often does not reach the desired parameters.

Aggressive advertising is not very effective, and for a long-term campaign, a soft approach will fit perfectly. If you compare the source under consideration with social networks, the quality of traffic will not be as high.

Social networks

In social networks, specialists fine-tune targeting, select the appropriate target audience. Many popular social networks allows you to find suitable solutions for any vertical. Working with social networks is based on knowledge of frequently changing algorithms and strict moderation rules. For effective advertising, there is no problem with moderation.

Pop-under, pop-up formats

Formats will be effective in case of a limited budget. These traffic sources have been around for a very long time, but even today they remain relevant in different verticals. Sweepstakes are not considered an exception.

Email distribution

Email newsletters are often used to promote offers, which help to attract users. To send emails, you need to get a database of email addresses. This database can be purchased or collected on your own. Users trust letters with useful content that are well-thought-out.

Using native advertising

Ads are placed on thematic sites, which gives a good result. Native ads definitely do not cause negativity in the readers. Any themed pages can offer users something interesting and original.

Domain traffic

Webmasters do not use domain traffic very often, but the source gives optimal volume. At first, the user gets to the wrong domain or to a resource with an expired term. Then the visitor will be redirected to the landing page. The advantages of the method are low competition, easy optimization and campaign setup.

Using chatbots

Chatbots are very popular in messengers, social networks. First, a specialist creates and promotes a group. The data of the participants of this group goes into the chatbot database. Then users receive offers to participate in surveys, drawings. After fulfilling the specified conditions, the visitor will be able to follow the link to the swipe page.

Advertising in Google

When setting up advertising, there are difficulties, because the search engine Google does not correctly consider sweepstakes. If the rules of the site are violated, it is difficult to achieve the desired result, but the content can pass moderation.

You need to choose the right traffic source. The complicated process of passing moderation and whether some tools are required is of great importance.

Choosing a GEO

An important factor in choosing a GEO is the characteristics of a particular country and its citizens. Such characteristics are necessarily taken into account:

  • the presence of different bank cards;
  • the popularity of mobile gadgets and the extensive internet network;
  • how the Internet industry is regulated at the legislative level;
  • other features that affect the perception of advertising offers;
  • buying behavior shaped by climatic conditions.

High payouts in the swipe industry are given by traditional GEOs. These include Australia, America, Sweden, Germany, Finland and some other countries.

The selective audience will like high quality content. Loyal and regular customers can be found in the listed countries, as well as in Thailand, Brazil. It is recommended to conduct testing in a specific GEO to find the most effective ways.

Using the funnel for swipes

Using the funnel for swipes

A webmaster goes through several stages in the process of creating an effective sales funnel. The all important stages are:

  1. Researching the methods that competitors are using. The webmaster will avoid mistakes and find the most successful strategies.
  2. Creating Creativity. A/B testing is conducted to determine the most effective solutions.
  3. Conducting an analysis of the target audience. This is necessary for the specialist to be able to create relevant offers.
  4. A clear connection between the elements of advertising. It is necessary to build a link between the offer, creativity, landing page and the pad.

Sweepstakes – what are they from a webmaster’s perspective?

Posted on by Рома

Sweepstakes or, simply put, raffles are a time-tested niche in affiliate marketing. It brings income to webmasters, and both experienced and beginners work with it. Over time, affiliate marketing trends have changed, but sweepstakes are still relevant. So, let’s consider what sweepstakes are and how to run traffic on them?

Sweepstakes

Sweepstakes – what are they?

Sweepstakes are commonly understood as a variety of lotteries and drawings, where users have the opportunity to win a valuable prize. Initially it was only about phone raffles. Participants could win an iPhone or a top Samsung. Today, however, sweepstake offer a variety of prizes. These can be gift cards for large sums from famous stores, a variety of gadgets, children’s goods, game consoles (PlayStation or Xbox), top sneakers and much more. For the new year, you can often find raffles with Advent calendars.

To participate in the raffle, the user needs to perform a targeted action:

  • leave contact information;
  • fill out a questionnaire;
  • transfer a small amount of money, and so on.

For this, he gets the opportunity to win a valuable gift.

Conversion is determined not only by the type of prize, but also by geo. For example, in some locations, a fashionable model of sneakers will convert even better than gadgets. In the summer of 2020, in the era of pandemic in Australia, lotteries with cards broke into the top. More affiliate networks in the Sweepstakes vertical can be found in the ranking of our site at the link.

What is the point of Sweepstakes for an advertiser?

The purpose of participating in the raffle for ordinary users is clear. However, why do advertisers need Sweepstakes? The organizer at the end gets a ready client base for further processing. Lotteries are accompanied by a small questionnaire, where users need to specify gender, age, city of residence, habits. Thanks to them, the advertiser receives a base with emails of potential customers, as well as useful information about them. For example, in the U.S. there are many contractor companies that are engaged in the supply and installation of communications. It will be useful for them to know whether the user’s house is connected to the Internet, whether he is satisfied with the level of services of his provider.

Sweepstakes allow large companies to get data on the basis of which they can make promotional mailings, create marketing strategies. Advertisers also receive additional income from the resale of the collected and already used base.

Webmaster have an additional opportunity to earn money on drawings, if additionally several thematic questions will be added to the questionnaire. For example, if a question about the presence of children and their age is added when drawing cards for IKEA, later this base can be sold to large stores of children’s goods.

CC Submit sweepstakes

CC Submit offers have a complex funnel. Conversion will be counted only when a small amount of money is debited from the user’s card. Usually such offers involve a fee of a few dollars for participation or a subscription to certain services (for example, to watch TV series) for a demo period. During the trial period the cost is low, but after its expiration you will have to pay the full amount.

In this case, affiliate marketing involves correctly leading the audience to the need to pay. He must be interested enough to indicate his card details. It is impossible to do this without lendings.

Before launching Credit Card Submit offers with sweepstakes, when choosing a Tier 2 or 3 geo, it is important to understand how widespread card payments are and whether the offer runs the most common geo-payment systems in the country. This is necessary because not all countries have a high level of digitalization and widespread payment cards.

Sources of traffic for Sweepstakes

The sources of traffic for Sweepstakes can vary. Some of them are losing popularity due to their complex operation. However, new opportunities are emerging. The most popular at the moment are:

  1. Facebook – has wide targeting opportunities, however, the site has strict moderation and CC Submit offers are banned.
  2. Pops – a source with low prices, quite simple moderation, but often gives out bot traffic.
  3. Email distribution – the main disadvantage is that it is problematic to find a good base.
  4. Push notifications.

Push notifications is a traffic source that appeared relatively recently, in 2018. However, it is currently the most popular for sweepstakes offers. This source has a number of advantages:

  • works with all types of offers;
  • quite simple and loyal moderation system, the rules are simple, for example, you can not mislead users or use the faces of celebrities. However, even these prohibitions experienced marketers are able to overcome them;
  • low cost;
  • allows you to run a lot of traffic;
  • 100% visibility of advertising.

In our section “Ad networks” we have collected a cool ranking of traffic sources, go and choose the best one.

To summarize

You can run on fluff both standard offers with drawings of Samsung and iPhones, and gift cards. However, in this case, you should give preference to offers from large companies, they will work much better.