Tag: #overview

The Posido offer did not pass by the One Partners team, so we are ready to share with you the secret of success using a case study from sunny Italy.

Summary:

• Offer: Posido | Reg Form;
• Geo: Italy;
• Platform: Facebook apps;
• Test period: 04.08-24.08.2024;
• Expences: $8460,63;
• Income: $8202,24;
• Profit: $16662,87;
• ROI: 96,95%.

Want to launch an ad campaign in Italy? It’s time for you to contact the One Partners managers

Case statistics:

Choice of geo:

Italy is a country in the south of Europe with a population of about 60 million people, the third largest country in the EU. The official language is Italian, the currency is the euro. The capital is the well-known and popular Rome, other big cities are Milan, Naples, Turin and others.

Italians are passionate individuals who are quick to take on new things, and gambling is no exception. Gambling in the country is regulated by legislation to protect players and control processes in this admittedly popular niche.

Traffic source:

More than 40 million people use Facebook in Italy, which makes the social network very popular and a great platform for arbitrators. Since the social network is used not only by the target audience of the ad campaign, but also by the majority of the population, we chose it for the campaign.

Creative selection process:

Creative should be engaging and appeal to the needs and interests of the audience. You can play on the Italian mentality: offer something passionate and emotional. A great example would be creatives featuring emotional Italian women from different cities who are happy to win. Since we are working with social media users, it is important that the creative attracts and holds their attention.

It is better to use Italian for the creative, as it is the language most people in the country use.

Creative example:

How did we set up ad campaigns?

This time, as you can already understand, Facebook was the placeholder. When launching the ad campaign, we used WWA programmes. We chose men and women from 22 to 55 years old as our target audience.

The basic parameters of the ad campaign:

• Paid Target: (FTD);
• Geo: IT;
• Hold: 30 days;
• Minimum deposit: 10 EUR.

Prohibited:

• motivated traffic;
• specifying the amount of the minimum deposit in creatives;
• multi-accounts, fraud, chargebacks.

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Conclusions:

This case shows that even with strict Italian gambling regulations, success can be achieved in this niche with an understanding of how to run an advertising campaign and what to look for in a creative. So pay attention to details and launch successfully without fear of failure.

There are many conferences, each organized with a different purpose: some focus on networking, others on diversity, and some brands make no secret of the fact that their mission is to showcase luxury lifestyles. SiGMA, on the other hand, stands out by effortlessly changing the established rules of the game.

Location

Location often plays a key role in the success of an event, so it would be wrong to ignore the choice of venue. Budapest, the famous European capital, is famous for its wide range of exhibition centers and pavilions for large events. The organizers had to work hard to find the perfect venue that would meet the high requirements of the modern industry.

In the end, the choice fell on Hungexpo Zrt, which is one of the most famous exhibition centers in Hungary, ideally suited for SiGMA East Europe. Looking ahead, we can say that the event was a success thanks not only to the excellent organization, but also to the venue itself.

Hungexpo has a rich history and has hosted many significant international events such as the UEFA Congress, the annual meeting of the ITU at the UN, and the final of the prestigious Bocuse d’Or haute cuisine competition. It seemed only a matter of time before the conference was held at this venue, as the organizers were fully geared up for just such an opportunity.

Interestingly, esoteric fans might find symbolism in this: like the exhibition center itself, which has gone through significant changes, SiGMA too has undergone a transformation, expanding its scope and renewing its approach. The conference has created a unique event in a location that fully reflects the brand’s values and conveys its message.

The event

This isn’t the first time SiGMA has co-hosted an event with the Affiliate World brand, and while one might assume that it’s easier for the two of them to organize a show together, in practice that’s not quite the case. Both partners have to maintain their uniqueness and keep their own image. When such big players in marketing interact, it is important not to let the cooperation turn into a rivalry.

SIGMA here shows an excellent example of harmony, consistency and ambition. Last year the organizers cautiously tried a new format, studying the expectations of the audience, and this year, armed with the knowledge gained, confidently created a show that can significantly affect the affiliate marketing market and its separate directions. It is quite natural that there will be a separate interest in the new developments after the conference.

The idea was successfully realized. The largest event in the iGaming sphere offered participants a unique experience, including useful sessions for networking, interesting reports, bright parties and a lot of opportunities for professional growth. From iGathering dinners to pitches for startups that received financial support and connections, all events allowed to learn deeper about the state of different niches and meet market leaders. There was quite a lot of information, with new and completely innovative developments being presented.

It is important to note that SiGMA expanded its boundaries to new areas, which significantly increased the benefits for participants. For example, ticket holders to the event could also attend AIBC East Europe Agenda, a conference dedicated to various types of cryptocurrencies and new trends in blockchain. This created additional opportunities for webmasters, helping them to exchange ideas and discuss the ever-changing trends in different sectors.

Conclusion

The arbitrage conference has achieved its success. Under the slogan “there is no limit to perfection”, the organizers put their best efforts to create the perfect event. Despite the adherence to the traditional format, notable changes allowed the conference to strengthen its position, expand its scope and reaffirm its relevance to the arbitration community.

Go to our Blog at https://affcommunity.org/en/blog/ and stay up to date with all the latest news in the world of Affiliate marketing.

Push Notifications as a Tool to Improve Retention

Mobile applications, both native iOS and Android, as well as PWAs, are actively used by traffic arbitrage specialists and product owners themselves. Advertising for these mobile applications is becoming increasingly expensive and complex year after year.

In this context, it is even more critical to maximize the use of the existing audience. As a result, increasing attention is being paid to retention campaigns, both for retaining users and reactivating those who have left.

Push notifications are an excellent tool for solving retention tasks. Over 90% on Android and 45% on iOS users permit push notifications, making it essential to use this potential wisely.

This is where Push.Express comes in—a service that helps send push notifications with maximum efficiency. Push.Express allows you to build strategies, test any hypotheses, and conduct A/B tests of funnels and push notification texts.

Push.Express is a powerful tool for user retention (LTV), increasing conversions (NGR), and boosting engagement.

Challenges in Setting Up Push Notifications

Like any tool, push notifications should be used wisely. Frequent or irrelevant notifications can not only irritate users but also lead to notifications being disabled or the app being uninstalled.

In practice, retention departments often send push notifications based on a “gut feeling” or instructions from management without conducting in-depth analytics to identify the most effective push funnels.

Push.Express is designed to solve these highly delicate and complex tasks.

How does it work?

There are two options:

1. Self-Setup of Push Notifications
2. Turnkey Push Campaign Setup by the Push.Express Team at No Cost

Self-Setup of Push Funnels in Push.Express

Simply register, install the SDK in the app or website, and you will immediately have access to all the platform’s features.

An intuitive interface, detailed instructions, and technical support will help you quickly master the service, even if you’ve never used similar tools before.

Turnkey Push Campaign Setup by the Push.Express Team at No Cost

The Push.Express team studies your product, reviews your current push notification results, and, in agreement with you, will build push funnels for you at no cost. They will conduct A/B tests, agree on texts, and determine the frequency of sending notifications.

As a result, you will receive well-optimized funnels: the most effective sequence and frequency of push notifications considering geo, device languages, offers, etc.

Push.Express for Traffic Arbitrage

A distinguishing feature of the service is that it is also well-suited for traffic arbitrage.

Among the clients are well-known arbitrage teams, large app stores, including PWA app stores.

Push.Express’s API allows stores to configure push notifications and view sending statistics from their own dashboard.

Moreover, in Push.Express, you can set up a single scheduler when working with a large number of applications. Thus, push campaigns are configured once and then automatically sent to all existing and future applications.

Grouping applications, for example, by verticals like dating/betting/igaming, allows you to work in one account across several verticals.

Push.Express Benefits

• Push notifications by local time;
• Event support (registrations, deposits, etc.);
• Auto-pushes after events;
• One-time sending in the future (for push notifications tied to sports events, holidays, etc.);
• Deep analytics with grouping and filtering by any parameters: applications, countries, push campaigns, push texts, device languages;
• Statistics breakdown by periods for convenient analysis;
• A/B tests;
• PUSH.express SDK (Kotlin, Swift, Unity, Flutter, PWA/Web);
• Integrations with popular app stores;
• Push automation through any existing tools: OneSignal SDK, Firebase, APN (Apple Push Notification Services), and any others.

Pricing

Upon registration, each user receives $15 on their balance, enough for 7.5k installations. If necessary, you can request additional free test balance from technical support if your installations exceed 7.5k.

Using the promo code AffCommunity, you will receive an additional $50 on your balance for the first successfully added application to the system.

Additionally, the service offers discounts of up to 45% depending on volumes.

Test the Demo Profile Now

Explore the service’s functionality right now:

1. Log in to the [Demo account] with pre-filled pushes, applications, and up-to-date sending history.
2. You can also download the [Demo Applications] to your devices and test push notifications and sending analytics.

Official website of Push.Express