Tag: #ads

What are Spy services?

Posted on by Рома

Searching for working bundles can take a lot of time. However, a webmaster does not have to manually check his ideas. It is much faster and more convenient to use for this purpose special Spy-services designed for affiliate marketing, automating this process and freeing webmasters from the need to conduct a manual search.  What are they, how can they be used and where should you look for them?

What does Spy-service represent?

It is a platform that finds working bundles in affiliate marketing. With its help, you can see the currently used working creatives, find out the frequency of their use, find out where competitors direct traffic, as well as get other useful statistical information. Such services are very qualitatively monitor advertising, even identify targeting settings.

I suggest you check out “Top Spy services”

What functions are performed by

What functions are performed by

Spy service performs the following functions:

  • searches for ads and creatives based on the parameters entered;
  • generates additional information, such as targeting parameters or geography;
  • demonstrates where traffic is coming from, identifying the offers and parameters it uses.

With the help of such platforms webmasters can find out what is popular now, look for working offers. With their help, you can find new, effective offers, choose the optimal ad formats, evaluate the entire bundle, customize it for yourself.

Although with the help of Spy-services you can get very detailed data on working bundles, do not take them and just copy them. Someone else’s successful solutions may not be effective for you for the following reasons:

  • It is possible that an offer that once worked is no longer relevant today, so you will not get a return from the audience, even if you copy everything completely;
  • another webmaster may have higher royalties for leads than you;
  • some webmasters prefer to hide the settings of their campaigns from spy services, without which advertising will not be profitable.

Conclusion

Spy services for Facebook and other resources should be used wisely. They allow you to find creatives that cause maximum response from the audience. With their help, you can learn a successful scheme, then refine it to suit your needs and only then use it.

Read the article “How to reduce CPM in Facebook” and improve your knowledge.

How to get everyone talking about you.

Posted on by Рома

The SEO industry and iGaming industry promotion technologies have different and concise metrics. In particular, H-E-A-T technology is built on the principles of experience, expertise, authority,

According to the combination of the above parameters, the system of international Internet search and evaluates the content, raises or lowers in the ranking of the top. Many people try to make every parameter to get to the top, but in the end the result is zero.

Many ignore one very important method in raising the authority level when there are mentions from other sources. To get an influx of customers, to get referencing of your own resource, you need to consider three factors:

  • exchange of information, data;
  • keep up with news changes, events;
  • study current trends;
  • develop accounts and representations in social networks.
How to get everyone talking about you

First of all, you should work with news and information occasions. To form a news base, it is better to acquire a team of influencers who are well-informed about current events and help to create hot and discussed topics.

In another case, you can outsource and immediately hire a staff member to handle the task of news writing. The employee will collect topics to cover the most recent and interesting events. It is also possible to search and cooperate with other influencers of new topics to develop content, attract a larger audience. With this method, it is possible to get more coverage and make the brand more recognizable.

Media re-links or infoprovods are a free way to increase the audience. A new infopoem can be noticed by the media and shared with their audience.

Sharing a valuable information environment.

All content created should be aimed at attracting new customers. To achieve this goal, you can become an expert in the materials of larger resources or establish cooperation with magazines and interview employees of large publications. By working with large publications, you can get free coverage from the audience, which is the readers of the weighty companies in the journalism market. Clients will be able to learn about a certain brand already based on information from major media outlets.

Brand creation

Many companies cannot determine how to organize a PR campaign or action on their own. Often they prepare only a few articles in major publications, which is insufficient. Good PR is based on cooperation between different departments and requires promotion of employees. It is important that employees also become part of the brand and have good ratings. Building staff reputation and attending conferences, speakers is a long term strategy. Customers will pay attention to the brand only after a series of activities, for example many podcasts need to be released.

Today, Google and Reddit have entered into a new agreement to train models using artificial intelligence. Due to this agreement, the search engine will be able to get parsing or collecting the most recent content with a “right now” display, when all the information flows as in real time. By doing so, the quality of query delivery will be improved.  The Reddit platform is also looking at how to improve the rendition with the help of search engine tools and also increase traffic flows.

For marketing, SEO technology professionals, this agreement will lead to the following implications:

  • limited control over the display of content in the search engine;
  • tension in the marketplace, changing levels of competition, and increased cost of leads;
  •  increased competition of top search engine positions;
  • changing the main focus of content strategy when working with the Reddit platform.

Conclusion

The unequivocal opinion is that opportunities will be concentrated in people who are aware and follow the latest information data. There is a need to adapt to change and with a product in iGaming you need to keep an eye on the quality of traffic, partners.

UTM tags: how to create and why they are needed

Posted on by Рома

UTM tags are a tool that makes it possible to analyze traffic sources as well as user behavior on a website. With their help it is possible to determine that a visitor came using a mailing-email, viewed several pages and made a purchase. More about this tool – further in the article.

Explanation of the term UTM tags

Explanation of the term UTM tags

UTM tags are special parameters added to the URLs of links for the process of monitoring traffic on a website. They allow you to more accurately determine where visitors are coming from.

UTM tags can be used to track traffic from social networks, advertising campaigns, affiliate programs and other sources. This makes it possible to evaluate marketing channels more effectively and focus on those with the best performance. UTM tags are useful for website owners, analytics specialists and marketers.

Why and when to use UTM tags

Why and when to use UTM tags?

UTM tags make it possible to more accurately analyze traffic sources, as well as to determine which advertising channels bring results and which ones need improvement.

Through data, it is possible to track conversions and also make an assessment of the effectiveness of ad campaigns based on real data. This enables marketers to focus on productive traffic channels, which in turn helps increase profits. Read about conversions in advertising in this article.

It should be remembered that the use of tags is not appropriate in all cases. For example, if you place a link on a web resource using UTM tags, it can distort the indicators, as analytics services will register each transition as a visit of a new user.

There may also be a situation when a user has arrived at the site via a UTM tag from a social network advertisement, but when moving further around the site, the tag has changed. In this case, the system will start tracking the user by the new tag, not the original one. Therefore, when using UTM tags, it is necessary to take into account the peculiarities of a particular site and advertising campaign.

What do UTM tags consist of?
We recommend reading the article “How are deep links used in affiliate marketing, what is the benefit of them?“

What do UTM tags consist of?

UTM tags include predefined parameters as well as their designations that can be customized. Often companies develop their own instructions on how to use the values for each parameter.

The link can be supplemented with five different parameters, of which only three are mandatory. If the mandatory data is omitted, the additional parameters will also not be taken into account in the analytics.

Mandatory parameters for these types include utm_source, utm_medium, and utm_campaign:

  • utm_source. Informs about the source of the transition. This parameter defines the site or platform for advertising. It can be: social networks, search engines or a blog. When a user clicks on a web link, analytics captures the source of the click;
  • utm_mеdium. Indicates the type of traffic and how it is received. Examples include contextual advertising, banners, email or social networks;

Standardized designations are used for each traffic subspecies:

  1. cpc – search engine advertising.
  2. еmаіl – electronic mail.
  3. ѕосiаl – social networks.
  4. rеfеrrаl or partner – referral links or affiliate traffic.
  5. оrganіc – free traffic.
  6. dіѕрlау, срm, bаnner – media advertising.
  • utm_campaign. Indicates the name of an advertising campaign or a specific ad. This parameter allows you to identify a certain page, post or email that contributed to the user’s transfer. Values utm_campaign can be set independently, the main thing is that they were clear and distinguishable in the statistics. For example, if a company promotes an event through a newsletter, you can specify utm_campaign=online_event.

Conclusion

UTM tags are tags added to the URL of a website or web page to get detailed information about traffic sources. They are needed when a business places links to its site on external resources. There are three mandatory parameters: utm_source, utm_mеdium and utm_campaign, and two optional parameters: utm_term and utm_content. UTM tags can be created manually or through special services. But it is not recommended to use UTM tags for internal links on the website.

Conversions in advertising

Posted on by Рома

You can find out if marketing is effective by using different metrics. One of the most important is conversion. Its calculation makes it possible to find out which components of the sales chain are the weakest, how effective the advertising was, what needs to be done to increase the profitability of the portal.

With the help of the instruction below, beginners will be able to understand what conversion is, why it should be calculated, which indicators are considered good, which are bad, and how to increase them, making the business more successful.

What constitutes a conversion?

What affects conversion rates?

Consider the following situation. One hundred people have visited the portal with the help of contextual advertising. Ten visitors performed some targeted action on it – they registered, left contact information, downloaded paid content or made another purchase. In this case, the conversion rate was ten percent. If the target action was performed not by ten users out of a hundred, but by only three, the conversion rate is three percent.

Conversion is the number of targeted actions performed by portal visitors to the number of people who visited the site. This indicator allows you to determine the effectiveness of marketing and understand how successful business processes are. With its help, it reveals the effectiveness of the Internet resource, calculate the effectiveness of advertising.

The formula for calculating this indicator:

CR = Number of target actions / total number of visitors to the resource × 100%.

What affects conversion rates?

Сonversion

This indicator is variable, it is constantly changing under the influence of various factors.

We recommend reading the article “General features and essence of split testing“

The conversion rate is influenced by such external factors:

  1. Search engine optimization of an online resource that affects its promotion on the Internet.
  2. The area in which the company operates (competitor activity, seasonality of demand, etc.).
  3. Type of business. For sites of modern online stores is good is the conversion rate of even 2%, as many users before making a purchase long price. But the conversion rate of the site pizzeria often reaches thirty or more percent, because many visitors go to it purposefully, to make an order.

Internal factors have just as much influence on conversion rates, which include:

  • visual appeal of the site design;
  • interface convenience;
  • ease of order creation;
  • quality of the posted content (product photos, product features);
  • availability of a mobile version of the Internet portal;
  • fast loading times, login optimization.

To influence external factors is very difficult, but to optimize the site to an experienced specialist will not be difficult.

What is the purpose of optimization?

By optimizing your conversion, you can:

  • Understand why visitors are leaving your site.
  • Find out how effective your advertising campaigns and various innovations have been.
  • Calculate the potential income, make investments in promotion more effective.

Conversion in the advertising industry

Conversion is often confused with the clickability of an ad (the ratio of the number of clicks made by users to the number of all ad impressions). This indicator is called CTR.

CTR is calculated using the following formula:

Number of clicks on the advertising banner / number of visitors to the online resource who have familiarized themselves with the advertisement x 100%

Conclusion

When analyzing conversion rates in advertising, they always consider only those visitors who got to the site through the ad, without taking into account the rest of the traffic sources.