According to a survey, every three out of four non-English speakers would like to make online purchases using an interface in their native language. Therefore, buyers should not run PWA app translations into only one language – English. If you do so, a large part of the potential target audience will be lost to you.
For example, let’s take the Indonesian gambling market, estimated at sixty-odd billion dollars. English is spoken by only five million people in this Asian country, while its total population reaches two hundred and eighty two million citizens. With an English-speaking PWA apps, you can reach a very small portion of this GEO. With this example, the importance of localizing apps into local dialects to reach the target audience as much as possible becomes clear.
You don’t have to pay for a translator to translate your landing page and program into English. Do it another way, more profitable and convenient. Let’s consider it in more detail.
What exactly should be localized in PWA apps?
You should translate all the text except for the title. Localization of casino names is usually not required, players search for them using their original names. But online listings, user reviews, text descriptions should be placed in the language that is native to the player, so that they do not look questionable. So what parts of the app are subject to mandatory adaptation?
Description
According to statistics, more than half of users do not use English-language online resources for shopping. Of all the texts placed on the landing page, the largest is the product description. It immediately becomes visible to users. Localization of the description provides increased trust from users and raises the place of apps in the search engines. In the placed text for this purpose should specify the most popular keys and provide answers to the most common questions asked by users: how to deposit an account, whether the site runs a loyalty program and tech support, what entertainment is available in the casino and so on.
You can compose a description with the help of ChatGPT. In this case, the cost of paying for the newsletter is quite justified. You will need several versions of detailed descriptions in the same language. Simply list the keywords and details you need, and then specify how many times the text needs to be rewritten.
Once you have the translated texts, paste them into the PWA apps. Manually inserting them is quite time-consuming. In this case you will have to open and edit the texts and then save them. If the application was ordered from a programmer, you will need a document that indicates its name, the place on the landing for the text, the translations themselves. The process of correction also requires money and time. It is easier and faster to do everything yourself with the help of a designer. Using PWA Group, a buyer can assemble apps to work by himself. Once you have created the right number of templates in different languages, you can then insert them with just one click.
Reviews
Before making a purchase, most modern users familiarize themselves with reviews. To make them more accessible, you should translate the language of the players so that they don’t have to use a translator. You can use a neural network for translation. You can also do things the other way around. Simply go to the landing page, using the PWA applications of other buyers, find the reviews and copy them, then slightly modify and adapt them in the builder.
When using neural network, the reviews turn out unnatural, many users notice it right away.
Push mailing
An important stage of the work on making apps is to set up push notifications, through which users receive notifications on their devices to return and make a deposit. To make the text contained in the notifications understandable to the recipients, they should be translated into the language of players. The push notifications can be written manually or with the help of ChatGPT. Neural network is usually used by beginners, while experienced users prefer to compose a newsletter themselves.
Having generated a newsletter, you will have to implement it in apps by configuring the necessary parameters. To do this, you can rewrite the application code yourself or entrust this process to its developer, paying him for the work done. If you want to save time and financial resources, you can build apps and mailing list in the constructor. With the help of the constructor you can create any number of templates in different languages, compose a mailing text, specify under what conditions it will be sent to users. Thanks to the simple interface of the constructor, even those buyers who do not know the basics of programming can do it.
Top Advertising grids with push-newsletters look here.
Conclusions
To maximize conversion rates as much as possible, you should translate into both the main language of the geo and the existing dialects. This approach will ensure that you attract the maximum amount of traffic.
Translate texts using ChatGPT into different dialects, compose descriptions, user reviews, properly prepare messages. You can also use artificial intelligence to analyze target audience queries, which will save you even more time and effort.
You can add a ready translation to your app with the help of PWA Group’s builder. Use this handy software tool to build an application yourself without paying for the services of a programmer and translator, customize all its elements, and translate them into the language you need.
