Tag: #affiliate_marketing

In the world of e-commerce, SMM knowledge is relevant for both webmaster and traffic webmaster. You need to stay updated with the latest social media trends to create eye-catching creatives and attract more traffic.

Here is a list of top SMM trends that will help you maximize your profits.

Video content

The future of marketing undoubtedly belongs to video content. This is only confirmed by the growing popularity of video across platforms:

• the well-known Reels feature for short videos;
• video Shorts on YouTube with clips up to 1 minute long;
• TikTok gave users the opportunity to shoot longer than a minute, such videos are successfully promoted.

It is important to take into account the popularity of content created on mobile devices. Therefore, it is recommended to use simple and clear scenarios in advertising creatives, to build a bright eye-catching picture for users.

Content should engage

Today’s users are well-versed with promotional offers. Therefore, real reviews, any user-generated content (UGC) created by ordinary people better attracts a loyal audience.

Topical content

In the realm of social media advertising (SMM), the latest news and relevant topics play a key role. Users, after seeing an advertisement, often want to learn more, which leads them to the site. It’s important to consider this factor when creating content.

An inclusive approach

The trend toward exclusivity is giving way to an approach that focuses on real people with their unique traits, problems and solutions. Advertising creatives value the use of ordinary people “off the street,” with average income and appearance. Such content is able to highlight the real pains and needs of users, which means it is memorable and attracts more attention.

Maximize utility

Consumers expect advertisements to provide information about discounts, reviews from other customers, new stores nearby or long-awaited products. Therefore, affiliate marketing should be built based on the needs of the audience.

Authentic context

More and more companies are moving to a pay-per-action (CPA) model, which is leading to a decline in native advertising. People trust it less and less. To stand out, you either have to come up with something truly original or use the power and influence of popular influencers. Such advertising emphasizes the voluntary use of the product by celebrities in creatives, which inspires more trust in modern audiences.

A compelling story

Audiences are ready to consume content related to a single topic, be it stories, podcasts or posts. This approach is also effective in product promotion: advertisements should be presented through the stories of specific people that are close to reality.

A system of different channels

In 2024, it is easy to get lost in the abundance of information flows. That’s why a well-built system combining, for example, official company websites, e-mail and Telegram channels will help consumers to stay in the information field. For effective interaction with buyers and high conversion rate of ads, it is important to use the maximum number of information channels.

Live streaming

In 2024, live streaming (livestreaming) is becoming a major trend. Bloggers are still actively using live streaming to retain their audience. In exchange for participating in the broadcast, users receive their bonuses, such as special promo codes or exclusive information. Social commerce (social commerce) is becoming particularly important for online platforms.

Socially relevant content

According to Instagram’s annual trend report, addressing social justice is becoming a key trend. Brands and ad campaigns need to address social issues to gain more attention.

Conclusions and recommendations

Webmasters, especially those working in e-commerce, should be aware of the main SMM trends in order to successfully integrate them into creatives and product promotion strategies, as well as understand the interests of their target audience. This will ensure high conversion rates, profits and strengthen brand reputation.

A media buyer is a specialist in attracting traffic from various sources. This young profession raises a number of questions. Below we will tell you what a media buyer does, what his duties include, and how much he gets paid for his work.

What is media buying in simple words

The procedure of acquiring advertising space on different platforms for the purpose of further profitable realization is called media buying, its tasks – to present certain information to the target audience in the most competent and effective way. Media buying can be of several types: mass – advertising is purchased simultaneously on several online platforms and targeted, when advertising space is purchased only on one website or forum. The process involves:

• advertiser or media buyer is a person who rents advertising space, his tasks include studying the target audience and organizing negotiations with the owners of online resources;
• publisher – a traffic owner who provides online resources for advertising on certain conditions.

Media buying starts with media planning, which consists of several stages: defining clear goals and the sequence of the advertising campaign, analyzing platforms, studying the target audience.

If every point of the media plan is clearly elaborated and there are no contradictions, then we can say that media planning is effective.

How media buyers work

Media buyer is not a simple buyer of advertising, his goal is to find such platforms where it is possible to place advertising content in the most favorable way. A traffic manager is in demand in Digital agencies, consulting companies, and startups. Professionals in the acquisition and placement of advertising can cooperate with online and offline platforms, work in social networks, with video platforms. The primary tasks of a media buyer are:

• analyzing existing advertising platforms, searching for the most profitable offers;
• organizing the negotiation process with publishers;
• mediation between the owners of online advertising platforms and advertisers;
• developing, launching, analyzing the effectiveness of the advertising campaign;
• financial reporting.

Also, additional duties of a media buyer can be: analyzing the market situation, finding intermediaries, developing terms of reference for creatives.

What should a media bayer be able to do?

Media bayer – a relatively young specialty, which was formed as a result of the merger of several professions. It is possible to become a good specialist only by having fundamental knowledge and skills in the field of Internet marketing. In the arsenal of a professional should be:

• solid knowledge of the theoretical foundations of marketing;
• skills of research organization;
• ability to conduct budget estimation taking into account KPIs;
• confident knowledge of online services that help to follow Internet trends;
• ability to use auxiliary software, create graphs, charts, customize filters, use formulas;
• negotiation skills, preparation of presentations;
• ability to quickly analyze data from different sources, understand the principles of search engines.

If we talk about the personal qualities without which it is impossible to become a good media buyer, it is important for a professional to have:

• disciplined – in digital marketing, as in business, results depend on effort, so a media bayer must be able to allocate his or her time wisely;
• communicative – able to quickly negotiate with clients, partners and publishers;
• trainability – media buying is one of the fastest growing fields, so specialists should be aware of all new trends, tools and strategies;
• creative thinking – a media buyer should approach many tasks in a non-standard way in order to be one step ahead of competitors;
• stress resistance – a specialist in advertising space procurement should be able to work in a team, not take offense at constructive criticism, and try to take into account all their mistakes and become even better.

The average salary of a beginner media bayer is from 1200$, a specialist can receive 2500$ and more, a professional earns from 3500$, but these data are relative and depend on a number of criteria, nevertheless, if you study the job exchange, media bayer is one of the highest paid professions.

For current vacancies in the field of affiliate marketing, see here.

Conclusions

Now it is more clear what a media bayer does, how much he earns, what personal qualities he should have. Remember, the key to success in this profession is analytical skills and creativity.

The main reason is a low average check. Below we will consider ways to increase it, as well as the possibility of extending capping on the schemes. The latter is directly related to retention.

Retention in the schemes

In a general sense, Retention is a metric indicating the percentage of “returning users” or “user retention” (whether consumers will continue to use your services over and over again). In schemes, it’s the same thing, only the subject is different – will a player continually make a deposit and then come back to the game himself? The big question is how do you get him to do so?

Here are a couple of the most popular ways that work successfully for the current time:

• your actor conducts an online stream, where he regularly spins slots on our predictor or demo. At the same time tells different strategies, approaches to win. Shows his victories, increases the deposit and says how cool and awesome everything is;
• a VIP-channel with daily signals is created. Subscribers go to the channel at a certain time, receive signals and repeat the actions.

Any affiliate manager or advertiser who accepts schemed traffic will not extend the caps if there are no repeats – no one is interested in dead traffic.

It is important to build a sales funnel so that everything worked without your direct participation, repeat sales were made, and the average check grew. The latter should be equal to at least your rate, which you receive.

Let’s look at an example on an aviator

1. The desired average check advertising – from $20 + player’s activity.
2. Minimum deposit (conditionally) – $10 with a payout of $30.

If a player stops playing with you, he will continue to play on his own. At the same time, if he made only the first deposit, then in 99% of cases you may not even think about the payout (except for the test drop).

Some advertisers have special conditions on KPI fulfillment:

• the number of repeated deposits (RD) must be at least equal to the number of first deposits (FD);
• the total amount of bets must be three times the amount of deposits.

This can be said either before traffic starts to ebb or after it has been cut back. The main thing is to keep the traffic active.

Remember that the task of traffic from schemes is not to get the first deposit. This is a work for the future with one goal – to earn should all: webmaster and casino. The meaning of cooperation is only when there is a working scheme “win win”.

Bottom line

Retention is extremely important in the schemes. Therefore, take it into account in your work.