In 2026, moderation on TikTok became significantly stricter. While many people used to visit this source because of its more lenient rules and cheap traffic, the situation has now changed dramatically. The platform is actively cleaning up advertising and strengthening content verification.

For webmasters, this means one thing: old approaches are starting to break down. Links that worked fine a year ago may not even pass the first moderation stage today.

The platform has started to check landing pages more carefully

Previously, the main focus of moderation was on the creativity itself. Now the system looks much deeper. Not only the video or text of the ad is checked, but also the page where the user ends up.

If the landing page looks suspicious, contains aggressive promises, or poorly explains the product, the ad is often rejected. This is especially true for financial offers, cryptocurrency, and some nutra products.

The platform is increasingly analyzing the correspondence between the ad and the content of the site. If a user clicks on one message and sees something completely different on the page, the ad can quickly be blocked.

It is best to use verified White pages from the Money Safe service. Use the promo code AFFCOMMUNITY to get a 10% discount on all rates. You can learn more about the service by following the link.

Algorithms have begun to better recognize clickbait

Another notable change is the fight against clickbait. Previously, videos with loud promises could easily gain views and clicks. Now, such videos are more often cut.

Algorithms analyze not only the text, but also the structure of the video. For example, if a video is built around a shocking promise or strong emotional pressure, it may be restricted.

Because of this, many publishers have started to make their creativity more native. Videos increasingly look like regular user content rather than advertising.

Attention to account quality has increased

In recent months, the platform has become stricter with new advertising accounts. New accounts are more likely to be subject to additional checks.

If an account has no history and aggressive campaigns are launched immediately, the likelihood of being blocked is much higher. Therefore, many teams have started to pay more attention to running accounts and gradually launching ads.

This increases the start-up time, but helps to avoid quick bans.

User complaints have begun to have a greater impact on advertising

TikTok actively takes audience reaction into account. If users complain about an ad en masse, the algorithms can quickly limit its display.

This means that even ads that have passed moderation are not guaranteed a long life. If the creativity annoys the audience or looks too intrusive, it may stop being shown.

Therefore, many have started to take a softer and more native approach.

Let’s summarize

TikTok is still a strong source of traffic. The platform continues to grow, and the audience actively interacts with the content.

But it has become more difficult to work. Now, it is not only the idea of the link that is important, but also how neatly it is packaged. Native creativity, understandable landing pages, and a normal account structure give us a much better chance of stable performance.

Affiliate marketing on TikTok is gradually becoming similar to other large advertising platforms. Simple and aggressive schemes are disappearing, and in their place comes a more systematic approach to content and audience.

Find a selection of affiliate networks with top offers at https://affcommunity.org/en/ 

Sometimes you can post videos one after another and get virtually no results, while in other situations a single video unexpectedly gains massive reach and brings in a new audience. This is no coincidence—it’s how TikTok’s algorithms work, and in 2026, they’ve become even more dependent on user behavior and data analysis.

Let’s break down how TikTok works today, what makes videos go viral, how the audience grows, and what factors actually influence reach.

TikTok Algorithms 2026

The platform doesn’t reveal the exact ranking formula, but the basic principles are clear. It’s based on AI that analyzes user actions and tailors the recommendation feed to their interests.

Every user sees unique content. TikTok takes into account:

• likes and comments;
• video watch time;
• views to the end;
• repeat views;
• subscriptions and profile visits.

These signals shape the personalized feed. This is why recommendations vary significantly from user to user.

If the content in your feed is no longer relevant, you can “reset” the algorithm. To do this, simply search for a topic of interest, watch a few videos, and interact with them. Your recommendations will change shortly thereafter.

TikTok’s algorithms are constantly learning. They analyze not only audience engagement but also the content itself: the topic, sound, and format. If a video shows strong engagement, it receives further promotion.

How Video and Audience Growth Happens

Every video goes through several stages of distribution. First, the video is shown to a small group of users. At this stage, basic metrics are evaluated:

1. view retention.
2. view-through rate.
3. initial engagement.

If the metrics are good, TikTok begins to expand its reach and shows the video to more people. This is exactly how popular videos emerge, capable of garnering hundreds of thousands or even millions of views.

If, however, users quickly scroll past the video and do not interact with it, the system stops promoting it.

Growth happens gradually: each new wave of views depends on the results of the previous one.

View Retention

One of the key factors is retaining attention.

The first 2–3 seconds determine whether a user will continue watching the video. If the video doesn’t grab their attention right away, they’ll scroll past it. This is a negative signal for the algorithm.

Important:

• engage the viewer quickly;
• avoid long introductions;
• provide value or intrigue from the very first seconds.

If a user watches the video to the end or rewatches it, this is a strong positive signal. Such videos get more reach.

Audience Engagement

TikTok’s algorithms take into account not only views but also user reactions.

Key signals:

1. Likes.
2. Comments.
3. Saves.
4. Reposts.

If a video is watched but not engaged with, it won’t gain traction.

Modern social networks place a strong emphasis on audience activity. That’s why it’s important to create content that evokes emotions and a desire to interact.

You can read more about evaluating creativity here.

Caption and hashtags

There’s a belief that high-quality video can “go viral” without text. In some cases, this is true.

However, a caption helps amplify the result. It can:

• set the context;
• hold the viewer’s attention;
• encourage action.

Hashtags no longer play a key role as they did before. But they remain a useful tool. You should use them:

1. Relevant to the video’s topic.
2. Without overdoing it.
3. To indicate the content category.

Overusing hashtags is ineffective and can even worsen results.

Video Quality

Technical quality affects promotion. TikTok tends to promote videos with:

• clear visuals;
• clear audio;
• adequate lighting.

This doesn’t mean you need expensive equipment. A smartphone with a good camera and basic lighting is enough.

The main thing is that the video is comfortable to watch.

TikTok Trends 2026

TikTok trends remain an important promotion tool.

Popular formats, challenges, and sounds help you get into recommendations faster. The algorithms are already “primed” for these types of content.

However, building your strategy entirely on trends is a mistake.

The best approach:

1. Keep track of current formats.
2. Adapt them to your niche.
3. Add a unique twist.

Algorithms and AI promote content better when it stands out from mass-produced copies. Read this article to find out where to look for trends—and how to apply them.

Where to look for trends

You can find current ideas within the platform:

• in the For You page;
• among popular sounds;
• in the Challenges section.

It’s important not just to repeat trends, but to rework them. This is exactly how new popular videos are created, the ones that get maximum reach.

Why some videos go viral

The main factor is audience reaction.

If a video:

1. Holds attention.
2. Evokes emotions.
3. Stimulates engagement—it gets further promotion.

If not—its reach remains minimal.

The algorithm focuses not on the creator’s opinion, but on user behavior.

In summary

In 2026, TikTok’s algorithms operate based on behavioral analysis via AI.

To gain reach and attract an audience, it’s important to:

• hold attention from the very first seconds;
• increase engagement;
• take TikTok trends into account;
• use hashtags effectively;
• adapt to the principles of modern social media.

It is impossible to fully predict virality. But systematic work with content allows you to regularly create popular videos and achieve steady growth.

TikTok is more than just a social network. It is a platform where you can quickly learn new things and develop projects on any topic for free. With its help, any webmaster can take affiliate marketing to a new level.

TikTok has long been considered not only an entertainment platform, but also a full-fledged source of traffic, which is discussed in detail in the article “TikTok as an effective source of traffic.”

What does the system track?

The TikTok algorithm takes everything into account: which videos a person likes, which ones they comment on, and which ones they subscribe to. But more importantly, it measures how long a user watches each video, whether they rewatch it, and whether they watch it to the end. Even the speed at which the feed is scrolled matters.

Can you control the feed?

If a user is tired of seeing the same recommendations, they can “reset” them. To do this, go to the search bar, find a topic that interests you, and start actively watching, liking, and commenting on such videos.

How does AI evaluate content?

When a user posts a video, the platform’s artificial intelligence analyzes the image and sound, as well as recognizing text in the description, subtitles, objects in the frame, and even the mood of the music. This is necessary to understand the essence of the video as accurately as possible.

What makes the algorithm promote a video?

The most important signal for the system is audience engagement. If the first viewers who are shown a new video actively interact with it, the algorithm reads this as “wow, this is cool!” After that, it starts showing the video to an increasingly wider audience, which can lead to it going viral.

Practical examples of how offers are scaled through organic and advertising traffic are discussed in the article “Promoting Offers on TikTok.”

Shadow ban: an invisible wall that hinders growth

One of the biggest problems for creators on TikTok is the shadow ban. This is a hidden restriction that the system does not notify the account owner about. Formally, everything works: a person can log into their account, view their feed, and post creativity. But these new videos almost never appear to other people. They don’t appear in the “For You” feed, they can’t be found by hashtags, and views stall at 200-300.

The account seems to become invisible. Removing a shadow ban is a difficult and time-consuming task. The process can take anywhere from two weeks to two months, and there are no guarantees. Why might TikTok quietly block an account?

1. Using bots. Buying followers, likes, or comments from bots is an unreliable source of traffic and target customers. Modern algorithms can easily distinguish fake activity from real activity. Such actions are not beneficial and only damage the account’s reputation in the eyes of the system.
2. Spam behavior. Mass mailing of identical comments under other people’s videos is strictly punished. This is considered a violation of community comfort.
3. Age mismatch. TikTok’s policy provides for additional restrictions for minors. If the profile settings indicate an age of under 16, but the account is public and active, the algorithm may limit its reach to protect the child.
4. Mass complaints from other users. If the account owner’s content or actions receive many complaints (reports), the system automatically lowers its rating. Sometimes unscrupulous competitors use this tool to “remove” a rival.
5. Frequent deletion of published content. This looks strange to the algorithm: why publish something only to delete it later? This can be interpreted as manipulation or inconsistency. The platform recommends not deleting videos, but sending them to the “Archive.” In this case, the video becomes private and is only visible to the author, but does not disappear from the account history.
6. Publishing adult content (18+). Despite the availability of special settings for age restrictions, the open publication of explicit, erotic, or frankly shocking content almost always leads to sanctions.

Algorithms scan not only visuals, but also text descriptions, speech, and even tags.

Why videos aren’t getting views: analyzing common mistakes

When there is no obvious shadow ban, but views are still not growing, the reason most likely lies in the content itself. The algorithm tests each new video on a small group of people, and if their reaction is weak, promotion stops: the video ad is no longer shown.

What the algorithm looks at and what scares away the target audience:

• low quality of filming and sound. Users are accustomed to good visuals. Videos shot in the dark, blurry, shaky, or with background noise will be instantly skipped. A low percentage of views to the end is the main signal to the algorithm that the video is uninteresting. At the same time, there is no need to buy an expensive camera. It is often enough to shoot in good natural light (by a window), use a tripod or simply place your phone on a stable surface, and make sure the sound is clear;

• slow and uninteresting beginning. The first 1-3 seconds of a video are crucial. If the author starts with a long greeting, water, or a slow intro, most viewers will simply leave. The algorithm detects low retention and marks the video as a failure. It’s best to start right away with the main point: an intriguing question, image, action, or unexpected statement. It’s better to grab attention instantly;
• lack of a clear theme (niche). This is one of the key problems for growth. If a user’s profile is a “hodgepodge” — today a video about a pie recipe, tomorrow about car repairs, the day after tomorrow about politics — a new viewer will not understand why they should subscribe. They came for the pie and saw a car.
• irregularity of publications. The algorithm likes active and predictable authors. If a person posts 10 videos in two days and then disappears for a month, it confuses the system. Growth becomes chaotic. It is better to choose a comfortable but stable schedule. Even 2-3 high-quality videos a week are better than ten in one day and then silence.Every publisher should take these and other recommendations into account.

How to live in the world of TikTok in harmony with the algorithm

TikTok is a powerful tool, and communication with it is based on understanding simple rules of the game:

1. The algorithm is not an enemy, but a mechanism. It has no personal preferences. Its task is to show users content that maximizes their time in the app. If a person’s video solves this task, the algorithm will promote it.
2. A critical eye is the key to improvement. If a video isn’t getting views, don’t immediately blame the blind algorithm. Ask yourself: “Is the beginning catchy?”, “Is it easy to see and hear?”, “Will this topic be interesting to my target audience?” Analysis and working on mistakes always pay off. By understanding these basic principles, any user can stop being a hostage to the system and start using TikTok as an effective tool for various purposes: self-realization, creativity, or developing advertising campaigns for a project.
3. Honesty and quality are the best strategy. All attempts to cheat the system (cheating, spamming) work for a very short time and ultimately only cause harm. Slow but organic growth with a live audience is the most sustainable path.

To maximize the results of advertising campaigns, webmasters must work in accordance with current trends and the rules of advertising networks.

In 2025, the TikTok platform will remain relevant for traffic affiliate marketing specialists, as it is one of the few channels that provides access to significant volumes of relatively inexpensive and fast traffic. This accessibility applies to both legal promotion methods and conditionally gray market segments. Despite a noticeable increase in blocking, automation of moderation, and consistent tightening of platform rules, its functionality for webmasters remains high.

The key factors determining success in the current environment are competent packaging of creativity, effective use of tools for hiding digital traces (anti-detection), and strategic selection of relevant, promising geographic directions (GEO).

For more information on how webmasters use anti-detect browsers for stable work with platforms, see the review of anti-detect services

Stable work on the platform requires specialists to constantly monitor evolving trends, flexibly adapt strategies, and continuously test a variety of approaches to packaging and linking. Experts position modern TikTok more as a platform for systematic, methodical activities, including account farm management, well-coordinated traffic generation through messengers (primarily Telegram), and the development of compelling storytelling tailored to specific niches and regional audience characteristics.

Why TikTok will work in 2025

The platform’s sustainability is explained by its continued audience growth, especially in developing regions. Users in these countries are highly active in consuming short videos and are easily engaged with content. This creates conditions for launching offers with low competition and affordable ad costs. The platform remains universal for various verticals:

• gambling;
• dating;
• health products and financial services.

The most promising geographies are Mexico, Brazil, Indonesia, Kazakhstan, and the Philippines. In these regions, both paid promotion tools and organic traffic methods are effective.

The ability to get millions of free views with the right account and content settings without serious moderation remains a key advantage of the platform amid rising prices for paid channels. Advertising campaigns through agency accounts remain effective, allowing some restrictions to be circumvented.

Success in 2025 will be associated not with the amount of investment, but with the intelligent choice of geographies, adaptation of bundles, and experimentation with new formats.

Promotion methods: how to promote offers on TikTok

Effective promotion requires a comprehensive approach that combines various tactics. When using paid TikTok Ads, experts recommend working through agency accounts with prepared accounts and anti-detection tools in conditions of enhanced moderation.

Creativities should be executed in a neutral format, such as educational content or personal stories, avoiding direct references to sensitive topics. The use of intermediate pages before the main offer is considered mandatory.

Organic traffic is characterized by the mass creation of accounts on behalf of characters demonstrating success stories without an explicit commercial offer.

The main task is to generate interest and redirect the audience to Telegram or landing pages. Scaling is achieved through cross-publishing and automation. Modern methods focus on regions with low traffic costs, where the working scheme involves a sequential transition of the user from TikTok to Telegram, followed by a follow-up with bots.

You can learn more about the practical application of this model in the article on working with Telegram in affiliate marketing

To bypass blocks, techniques such as redirection through neutral resources and specialized masking tools are used.

Challenges and solutions

The main challenges are related to the platform’s algorithms that analyze all content elements. Direct references to commercial topics often lead to blocks.

The solution is to present the material in the format of a personal blog using first-person storytelling and hidden redirects. The problem of face and voice recognition when maintaining multiple accounts is mitigated by shooting from different angles, using masks, filters, synthesized voice, or neural networks.

The rapid loss of creativity reach is compensated for by the constant generation of new content with variations in presentation.

Account blocks due to suspicious activity are prevented by creating profiles in secure browsers, gradually running them, and using clean proxies. Link restrictions are bypassed through intermediate pages, Telegram bots, and specialized masking services.

Prospects for working with the platform

Experts in the affiliate marketing industry agree that working with TikTok in 2025 requires, first and foremost, a systematic, strategic approach, in-depth analysis, and a rejection of short-lived “quick” schemes.

Success on the platform now directly depends on the specialist’s ability to deeply analyze the target audience in the selected GEO, understand its cultural codes and behavioral patterns, as well as the skill of combining various promotion tactics (organic + paid advertising + messengers) into a single, well-coordinated funnel.

For those who build systematic approaches and analyze the dynamics of the affiliate marketing market, it may be useful to review modern affiliate marketing tools and affiliate programs that help to comprehensively work with payments, accounts, and analytics.

Continuous testing of hypotheses — new content formats, follow-up channels, offer packages, and technical solutions — is becoming not just a recommendation, but a prerequisite for survival on the platform.

At the same time, it is important to understand that there are no universal, “magic” solutions—each vertical, each geographic niche, and each monetization business model requires careful, individual strategy customization and constant fine-tuning to changing algorithms.

Conclusion

Despite all the difficulties, TikTok remains one of the very few major channels that still offers potential access to significant traffic volumes at a relatively competitive cost, especially against the backdrop of unprecedented tightening of policies and algorithms by giants such as Meta (Facebook, Instagram) and Google.

This accessibility, however, comes with a high barrier to entry in the form of the need to master complex technical tools (anti-detection, cloaking, farm management) and ongoing training. Thus, the platform retains significant potential primarily for experienced, technically savvy professionals who are willing to invest time and resources in continuous learning and building sustainable systems for their target audience.

TikTok has discontinued Creator Marketplace, its platform that many had grown accustomed to, which helped content creators collaborate with various brands and provided opportunities for advertising integrations. On April 1, a new service called TikTok One began operating in its place. It has expanded functionality and is powered by artificial intelligence. How convenient will this new TikTok feature be for work?

Key changes and improvements

1. New opportunities for mutually beneficial and effective collaboration. With the help of this innovative service, content creators will be able to find current trends, analyze their audience, and create unique videos in the distinctive TikTok style.
2. AI studio replaces Video Generator. Instead of the old video editor, you will be able to use Symphony Creative Studio. This unique studio uses artificial intelligence in its work, providing many more options for online video editing.
3. AI in advertising. New opportunities will also arise for marketers. With Symphony Assistant, they will be able to prepare scripts, analyze trends, and create advertising content more effectively than before.

How will artificial intelligence change advertising?

The innovative Script Generator will automatically generate TikTok video scripts based on information about a specific product.

Other tasks performed by artificial intelligence will include:

• advertisement optimization;
• adding background music and subtitles;
• adapting videos for specific languages.

TikTok has already informed advertisers and brands about these changes and the need to transfer all data to the new platform. These changes are part of a general improvement of the entire network, which has decided to focus its future work on content automation based on artificial intelligence.

For more useful information, visit our blog.

The TikTok platform publishes short videos and utilizes unique search algorithms. This popular platform has become a suitable tool for making money. What are the options for monetizing content? How can you make money on TikTok? Such questions are often asked by users. We will consider the main ways of earning money and describe all the options in detail.

Why is TikTok actively used to earn money?

A platform with unique opportunities is well suited for earning money. Viral content gains a lot of views, and newcomers quickly become popular authors. The audience of TikTok is constantly increasing, as a result of which it is possible to monetize videos.

Different options for earning is offered to adult authors of content. This is the promotion of products, popular affiliate programs, monetization. On TikTok, people can earn money by monetizing published content.

Popular ways to make money

Content monetization is done in several ways, such as through affiliate programs. Another popular way is to offer your own services and sell products. The user can choose a way that better suits their interests. The platform has a large selection of tools for beginners and professionals with a large base of subscribers. With the help of such tools, you will make the hobby an effective way to earn money. We will take a closer look at each method of earning money on TikTok.

Using personal brand for advertising

Through your personal brand on TikTok, you can advertise other products. If you have a lot of subscribers on the platform, then brands will offer profitable cooperation. You will create content in which you can integrate advertising of goods.

Bloggers gain trust from subscribers. Advertising through a personal brand works more effectively than classic marketing. Create organic content and establish cooperation with brands that have identical values.

Selling goods, services

When promoting your business, TikTok will become an additional tool. If you want to sell your own goods or promote services, take advantage of the popular platform. Video content attracts the attention of customers. Viral and creative videos quickly gain many views.

Use affiliate programs

Affiliate programs help you make money at TikTok. Through affiliate links, you sell products and get your percentage. Participation in affiliate networks will be especially effective if your videos are liked by the target audience.

Using the platform to make money

TikTok gives money to users directly because authors can monetize videos through the foundation. A high level of video views allows authors to consistently get money if publications do not violate TikTok rules.

Another way is to host streams and receive gifts. If the target audience interacts well with the author, he can count on generous gifts.

Creating viral videos

Viral videos you can create for other bloggers. The complete process includes finding suitable ideas, creating scripts, and realizing viral content. Such videos are often interested in famous brands and product manufacturers.

Earnings on TikTok: first steps

Earnings will become a reality if you adhere to the basic rules. First, you need to determine your target audience and the vertical in which you plan to work. When creating content, focus on quality and regularity. Try to constantly publish videos to earn the trust of your audience. The content should be relevant to the interests of the subscribers.

Be aware of TikTok trends and use hashtags. Different video formats increase the number of subscribers. With the right approach, you will gain the trust of the target audience, after which you can monetize the content.

The main mistakes of beginners

Beginners often make mistakes, so they can not become successful on TikTok. You should not completely immerse yourself in earning and forget about the promotion of your personal brand. An important component of success is high quality content. The mistake of beginners can be called an underestimation of the importance of the current trends of the platform.

Success will not come instantly. To get earnings, you need to put a lot of effort, spend your time.

Conclusion

On the TikTok platform, you can earn good money. Some users promote their own brand or give preference to affiliate programs. Alternative options for earning money – creating creative videos for bloggers and brands. You need to constantly improve your skills, be aware of trends, do not be afraid to experiment. Modern platform tools allow both beginners and experienced content creators to earn money.

TikTok is strengthening its position in 2024, and in different market segments this platform is becoming the main source of traffic for webmasters. Users are attracted by unique content and the fact that it is possible to achieve tangible success with the help of a popular platform. Real results appear when developing original strategies that differ from the variants for Google and Facebook.

The new material is devoted to the best methods of scaling and testing advertising on the platform TikTok. These methods will help professionals to achieve the desired results faster.

Suitable ideas for original strategies on TikTok

The platform is aimed at using creative ideas. One needs to use a casual and authentic style to get good results. Creative strategies will be the most appropriate solution. TikTok does not use advertising in the traditional way, which is different from Facebook social network. Only those advertisements that present the offer are present. Original advertising is 50% more effective compared to classic videos. The explanation is simple: users are sensitive to manipulative actions.

On TikTok, content in the form of long videos is becoming popular. Short videos still attract the audience’s attention, but 2-5 minute videos are more useful and achieve tangible results. The seller should remain as honest as possible and feed users with all the information about the product being offered.

Testing creativity is done with different strategies. We suggest these basic strategies:

1. Topical informational approach. When creating ads, try to use maximum useful information. Quality ads with useful information do not go unnoticed. The goal of the creatives is to trust the audience, as well as educate the target audience.
2. “Dirty Ads”. Not very high-quality ads reduce the cost of clicks. With such creativity, you activate tools for automatic optimization. The method of “dirty advertising” is focused on scaling, and for its implementation you will not need large investments.
3. High quality direct response. Use creatives with a direct call to action, think about the design. Creatives require some investment, but they attract the attention of buyers and guarantee good results.

On the TikTok platform, advertising comes in many forms. Many advertising campaigns use “raw advertising”. To find the most effective solution, it is recommended to experiment, test different formats of creativity. With this approach you will definitely get the desired result.

One of the key tasks is the correct scaling of campaigns. When solving this task, you can apply tactical recommendations. For example, the Spark Ads option transforms organic recommendations into an ad offer. You have the ability to create more creative content in minimal time. With Spark Ads, you can place ads longer than 1 minute. For SPC and automatic headline creation for videos, this popular tool is not suitable.

With the use of look-alike audiences, achieve the desired results. Create a look-alike based on information about customers who have already completed the checkout process. If such data is not available, try to form a target audience based on interaction with videos.

Use different formats of advertising campaigns

SPC immediately gives a slow conversion rate, but when accumulating enough data shows a good result. Increase a small budget by 20%, but do not exceed the limits of the total advertising budget (the amount up to $5000 per day). You can start with an amount of $500 per day. The number of ads per day should not exceed 4 ads.

Customize optimization with goals in mind. If you have an extensive range of products, try to optimize the total cost of goods. To promote a specific product, emphasize conversion rates. For low-cost products, choose small time slots for attribution.

Using Premium Audiences. With this feature, you get a higher quality audience. Premium Audiences will help you achieve the results you want.

Thoughtful 80/20 strategy for advertising. After achieving your first desired results, allocate 80% of your budget to effective creativity. Set aside 20% of the amount to test new ideas.

Conclusion

Advertising campaigns always require a proper and deliberate approach. TikTok allows brands to develop and promote products. You need to customize strategies to the specifics of TikTok, think through every step. Testing different strategies, using native content based on subscribers’ requests, will be useful. These recommendations will help advertisers quickly achieve the desired results and significantly increase the reach of advertising campaigns.

Bid assignment strategies are indispensable for the promotion of various products. In this way, new products, brands and other content that is otherwise unrecognizable are demonstrated. With regard to TikTok, the development of advertising products takes into account the needs of users and helps to familiarize the audience with current innovations.

Only two strategies are appropriate for TikTok – cost containment and maximizing return. Both methodologies seem to be similar, however, when you look at them in detail, the differences are noticeable. We recommend studying Cost Cap and Maximum Delivery in detail – such knowledge will help you choose the right product and use it as effectively as possible.

So, let’s find out what types of bid strategies are suitable for your TikTok development.

Two types of betting strategies for TikTok

As mentioned above, we will be looking at 2 strategies here – Cost Cap and Maximize Return.

Cost Cap

Assigning bids with a cost cap allows you to optimize the cost of the advertising campaign and run it as efficiently as possible. The purpose of the method is to control the average price for the result obtained at the advertising auction.

When using the Cost Cap bidding strategy, TikTok will try to average the cost of advertising per result and keep the effectiveness of your account feed. That is, the price of each conversion may exceed the planned bid, but will eventually level off to an average.

This method is positioned to hold costs constant regardless of market conditions. How it works: the platform assigns a bid tied to the probability of conversion and does not spend your budget on a daily basis. For example, if productivity drops today, costs will go down. Accordingly, if performance increases, spending will go up.

Actually setting up budget spending for Cost Cap involves setting a maximum limit on the amount you are willing to pay per conversion. You can also set ROAS (return on investment in advertising) to the lowest limit that is acceptable to you. As a result, TikTok is careful about spending your advertising budget in the auction during the bidding process.

When using this strategy, it is advisable to allow 50 times your budget relative to the maximum bid. This point may seem complicated, but most advertisers use it quite successfully. The fact is that the platform TikTok will be as lenient as possible when bidding on the auction only if this condition is met: the budget is 50 times higher than the bid.

Alternatively, you can try to squeeze the budget and audience to reduce costs. That is, the costs are limited to the level of the daily budget and make the bid exceeds 5 times. Such a step of dividing and reducing advertising investments is better to coordinate with TikTok, but it is important to understand: the advertising campaign may not achieve all the desired goals.

Maximum Delivery

Unlike a cost containment strategy, maximum performance is not based on costs. The emphasis here is on results, regardless of the budget spent. That is, you cannot limit the rate. TikTok will invest money in advertising to improve performance, conduct the maximum number of actions to achieve your goals.

Accordingly, the platform will not notice a decrease in your activity on a particular day and will continue to spend your budget. Compared to Cost Cap, the overall spend will be about the same. However, the costs on some days will be higher than in a rate cap strategy. It’s worth noting that with a lifetime budget, the maximum rate is not used – it’s only available with a daily budget.

Maximum Delivery is great for achieving one specific goal for an ad campaign. That is, you can set the maximum return for a specific ad. How to do this: in the bids section, do not fill in the “Bid Limit”, “Cost Limit”, “Target Price per Conversion” fields. As a result, these ads will start running at the default maximum return.

In maximum return, TikTok recommends setting a budget with a cost-per-conversion cost of 50 conversions daily. Such costs may seem high, but it is this algorithm that allows you to run your ad campaign with maximum efficiency.

If you want to increase the scale of investments in advertising, because you have already felt the effect of Maximum Delivery, then act according to the strategy. The platform claims to be able to change the budget rate per day up to 50% without performance bugs. After that, you should expect to get 50 conversions or skip 1 day, and you can repeat the budget change again.

We recommend sticking to the 20% budget increase rate offered by Meta Ads. And at the same time combine TikTok and Facebook ads. This way, you can analyze the CPA fluctuations and not risk a 50% increase right away.

Conclusion

With only two bidding strategies on the TikTok platform, advertisers can figure out the settings and test both methods on their own.

In the topic of target ROI, it is better to choose the method of cost limitation, for the scalability of the project, maximum performance is suitable. We have carefully described the features of both strategies. We hope that you will successfully master this information and apply it in practice.

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